MailChimp Offers Free Email Marketing

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MailChimp today announced the introduction of its Forever Free pricing plan for its popular email marketing services. Now anyone can join the more than 125,000 MailChimp subscribers with full application access and best-in-class email delivery. The new plan allows subscribers to send up to 500 emails per campaign and 3,000 emails per month at no cost.

We've always seen email first as a publishing tool and second as a marketing tool

MailChimp today announced the introduction of its Forever Free pricing plan for its popular email marketing services. Now anyone can join the more than 125,000 MailChimp subscribers with full application access and best-in-class email delivery. The new plan allows subscribers to send up to 500 emails per campaign and 3,000 emails per month at no cost. Other providers charge $10 to $15 per month for a similar service. The plan is not a trial and never expires. For the first time the full power of email marketing is available to everyone, anywhere in the world, at no charge.

"We've always seen email first as a publishing tool and second as a marketing tool," said Ben Chestnut, Co-Founder of MailChimp. "We're aiming to empower smaller groups like artists, musicians, nonprofits, small businesses and hand-crafters to communicate effectively at no cost. That's why we're calling this Power to the People. We want to give everyone all the tools they need to send professional, permission-based email campaigns."

Email is the best way for groups to stay in touch. Many organizations currently use Microsoft's Outlook to send out regular email updates and to manage subscriber lists. While Outlook is well suited for personal emails, it was not designed for sending email campaigns. A further complication is that many internet service providers limit the number of emails an individual email account can send per day. MailChimp provides all the tools needed to manage the email campaign process including list building, designing HTML emails, sending, and tracking campaign performance.

"The new plan is perfect for smaller organizations like us, who don't have a big marketing budget and are still building up their list, but want to start communicating now." - Julia Cordero (a.k.a. Killy Wabbit), Head of Marketing, Atlanta Rollergirls

MailChimp makes it easy for anyone to look like a pro. The user-friendly template design tool makes it easy for subscribers to create their own attractive HTML emails, or use pre-built templates and just add content and images. MailChimp automates the entire list management process. They provide sign-up forms that can be easily customized and embedded into your web site, blog and social sites. They also automatically manage the unsubscribe process and remove invalid addresses immediately. MailChimp offers extensive reporting tools including opens and clicks reporting as well as a map showing where in the world readers open the email campaign. Through their powerful API, MailChimp also integrates with many third party applications including Salesforce, Wordpress, and Google Analytics.

About:
MailChimp, a leading do-it-yourself marketing service, provides tools to over 125,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations worldwide. Customers can create professional, eye-catching HTML emails in minutes with easy-to-use web based tools. MailChimp delivers more than 200 millions emails per month from over 70 countries and in 26 languages, including Cyrillic, Mandarin and Japanese.

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Amy Ellis
MailChimp
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