We really felt that to introduce ourselves we needed to be in front of people on TV, and on the street.
Vancouver, British Columbia (Vocus) May 20, 2009
Clearly Contacts, Canada's largest online optical store, announced today that it is launching the promotion in Vancouver's downtown core on May 20th. Based on past successes with this type of promotion, the company expects an enthusiastic response from carefully placed ads targeting people who work and live in downtown Vancouver.
A street team of employees handed out a special coupon code throughout the downtown Vancouver area this morning, happily surprising early morning commuters. The first 500 Vancouver residents who visit the company's website, http://www.ClearlyContacts.ca, and properly enter the coupon code will receive a free pair of eyeglasses.
The company plans to present this concept in different cities throughout Canada and the US to introduce consumers to online shopping for vision care products. "Clearly Contacts has been in business in Vancouver for 10 years, but we decided it was time to let people in our city know who we are," explains Communications Manager, Jennifer Harvey. "We ship to countries all over the world, but Canada is our home and we want to really connect with the people at home. This promotion is a chance for us to introduce ourselves to the Canadian audience. Many people are unaware that they can purchase eyeglasses online, and the people who are aware, may not realize how high the quality can be, and how low the prices are."
Clearly Contacts has discovered in the Canadian cities where the promotion has already run, that the Free Glasses promotion followed up by a smart TV campaign, starts a word of mouth wave throughout the targeted city. "Once people realize the deals that can be found on the ClearlyContacts.ca website, they want to tell their friends and family," adds Ms. Harvey.
The unique marketing combination is putting Clearly Contacts marketing budget to use in less than traditional fashion. "We really felt that to introduce ourselves we needed to be in front of people on TV, and on the street." stated Ms. Harvey.
Similar events have previously been launched in Vancouver, Calgary, Edmonton, Toronto and Seattle this year, and will continue to spread as Clearly Contacts offers free eyeglasses to Canadians across the country. "This is a form of advertising brings us closer to the community in a way that traditional advertising does not. And it helps a great many people, who might not be able to afford new eyeglasses at this difficult economic time."
Clearly Contacts has quickly grown to become Canada's largest online optical store by creating and sticking with a simple, effective business plan. The company produces state of the art vision enhancement products, offers them at better than competitive pricing, adds in free shipping and in a bold, innovative move, allows customers to pay after they receive the product.
About Clearly Contacts:
Clearly Contacts, a subsidiary of Coastal Contacts, is one of the world's fastest growing online vision care suppliers. Providing contact lenses, eyeglasses and other complimentary vision care products to consumers worldwide, Coastal Contacts is proud to provide an affordable, convenient option for high quality vision care products. With its world class operations in North America, Europe and Asia, Coastal Contacts offers a unique blend of private label and branded products to over 150 countries across the globe. Already #1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Vision Store."
For Further Information:
Clearly Contacts Ltd.
604-669-1555 ext. 322
jennyh (at) coastalcontacts (dot) com
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