Freeborders, Featuring Prominent Analyst Firm, to Discuss Strategic Sourcing at TravelCom

Share Article

Session to Reveal How to Deliver Competitive Advantage with Market-Driven Technology in the Travel & Hospitality Industry

It boils down to making exit decisions on non-value add and increasing output and speed from value-add IT initiatives. To be competitive in the travel and hospitality field, clients have to be masters at business and IT speed, cost, innovation and quality when in the past you could compete effectively on 1 or 2 dimensions.

Freeborders, Inc., the leading global provider of offshore IT services and solutions delivered from centers of excellence in China, today announced that Michael Keating, Senior Vice President of Global Business Development for Freeborders, will be facilitating a discussion focusing on Strategic Sourcing at TravelCom (http://www.ustravel.org). The private workshop luncheon, titled "Strategic Sourcing: Moving Beyond Cost Control to Creating Business Value," will take place on April 1, from 12:45 p.m. to 2:15 p.m. at Atlanta's Omni Hotel.

Freeborders, a member of the US Travel Association, will host featured guest speaker Frances Karamouzis, Vice President of Research, Gartner. Ms. Karamouzis will convey her expert views and practical experience on the IT Outsourcing challenges - putting some useful viewpoints supported research and actual metrics around the use of service providers and offshore resources as a flexible and powerful tool that business leaders can leverage to create alignment and quantification of the business value of IT.

"Continuous changes in the travel and hospitality market are forcing companies to adapt and evolve in new ways," said Jean Cholka, Chief Executive Officer of Freeborders. "Technology and risk diversification are playing predominant roles in this market as the effectiveness with which companies interact with their customers online becomes a key competitive differentiator."

"We have learned through our research and feedback that the pressure on CIO's and CEO's to use technology more effectively intensifies with increasing margin pressure on their business," said Keating. "It boils down to making exit decisions on non-value add and increasing output and speed from value-add IT initiatives. To be competitive in the travel and hospitality field, clients have to be masters at business and IT speed, cost, innovation and quality when in the past you could compete effectively on 1 or 2 dimensions."

Ms. Karamouzis shared the following Strategic Imperative: "During the past five years, spending on external IT services has accounted for more than hardware and software spending combined. However, IT services continue to receive less mind share, management attention, discipline and focus than these other lesser areas of spending. Gartner advises clients to take a closer look at IT services, because they can represent one of the largest opportunities for cost savings and optimization."

Freeborders can complement existing IT capabilities by providing foundational technologies upon which you can build a wide variety of business capabilities, including:

  • Enterprise Application Integration (EAI)
  • Data Warehousing (DW)
  • Business Intelligence (BI)
  • Data/Platform Migration
  • Interfaces with third-party systems such as GPS and OASIS

The company also supplies clients with a complete portfolio of essential IT skills that are available on demand to ensure that project deliverables are completed to specification. Available skill-sets include:

  • Business Analysis and Process
  • Re-engineering Planning & Optimization
  • Application Development, Re-engineering and Maintenance
  • Quality Assurance
  • Performance Optimization

Freeborders will be showcasing their capabilities at Kiosk #34 for the duration of TravelCom. To register for the private workshop, please contact Kelly.gulino@freeborders.com. All attendees will receive an exclusive whitepaper titled, "Hyper-Vigilance™ Protecting Your Intellectual Property in a Flat World."

About Freeborders
Freeborders is the leading global provider of offshore IT services and solutions delivered from centers of excellence in China. Privately held and based in San Francisco, CA, Freeborders is recognized for offering best practices in outsourcing by combining its award-winning global delivery model, CHINDUS, with its governance model ATLAS. Freeborders provides a full suite of services that encompass all phases of a project lifecycle including strategy, design, development, testing, implementation integration and extended support. Freeborders is assessed at Level 5 of the SEI's CMMI, and is ISO 27001 certified. To learn more, visit http://www.freeborders.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cheri Mangum
Visit website