Offers “Irresistible Alternative” to Traditional Guitar Lessons

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Company now showcasing free online guitar lessons from a host of guitar legends to a worldwide audience.

We want our customers to focus on the music they came here to learn, not worry about spam, the Pasadena-based provider of World Class Video Guitar Lessons, designed for both online collaboration and CD/DVD purchase, has added two very important elements to its marketing strategy: big name teachers, and loads of free guitar lessons.

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Enter a Skunk, a Guitar, and a Little Dog.

Musicians and guitar students can now take guitar lessons on video from Jeff “Skunk” Baxter (Steely Dan, Doobie Brothers), Jazz Giant Larry “Guitar” Carlton (Joni Mitchell, Steely Dan), Steve Lukather (Lead Guitarist of Toto), plus a roster of other Guitar and Bass Heavyweights. Guitar lessons cover all major music genres and skill levels.

The Best Things in Life are Free

Sweetening the deal even more, now offers dozens of guitar lessons for free viewing on its site, including ones from Baxter, Carlton and Lukather. Shoppers can now peruse over thirty complete guitar lessons from all major genres and skill levels free of charge. “We don’t even ask for an email address,” said Rick Okie, Cofounder, Professional Guitarist and Guitar Instructor of “We want our customers to focus on the music they came here to learn, not worry about spam,” Okie continued.

Such a free promotion -- without strings -- is almost unheard of in online business. But Okie is confident that by giving away a sizable piece of his business for free, the advantages will become irresistible. “If you took one of our guitar courses from a studio teacher, you’d easily spend $750 bucks. Or you could come here, work your lessons at your convenience, day or night, home or away, for about a dollar a lesson. And your whole family can play.” Okie said.

The company also offers deep-discount memberships to budget-challenged schools, youth clubs, and organizations.

As the pioneer in online guitar lessons, coupled with the Baxter/Carlton/Lukather addition and its commitment to free and low cost lessons, appears poised to give the traditional guitar lesson market a run for its money.


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