Kiwee Social Expressions Site Announces Unprecedented Growth, Reaches One Million Members and 500 Million Downloads

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Content for Facebook, MySpace, Windows Live Messenger, AOL instant messenger and others attracts millions of unique visitors a month to http://www.kiwee.com.

The teen and twenty-something demographic communicates with friends and family immediately on whatever platform reaches them fastest, and we provide expressive content that isn't available anywhere else on the Internet today

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Kiwee, the online social expressions outlet, announced extraordinary growth in its first six months out of beta, attracting one million members since July 2007. In December, Kiwee hit another milestone; delivering 500 million IM graphics downloads. This exceptional growth has been bolstered by the Kiwee IM Toolbar which provides thousands of unique 2D and 3D expressions for the AOL, MSN and Yahoo! instant messaging platforms.

Kiwee currently adds an estimated 14,000 new members every day, and has tripled its number of unique visitors and page views from December to January. Also, Kiwee features a vast amount of original content for social expressions on the web - more than 6,000 items, many of which can be completely customized by adding text, color and even photographs.

Kiwee's social expression content is all free and includes postCards, graphics, emoticons, winks, display pictures, widgets and backgrounds for all major online communications platforms including Facebook, MySpace, Piczo, Multiply, Windows Live Messenger, Yahoo! Messenger, and AOL Instant Messenger.

"The teen and twenty-something demographic communicates with friends and family immediately on whatever platform reaches them fastest, and we provide expressive content that isn't available anywhere else on the Internet today," said Rajiv Jain, SVP and General Manager, Kiwee. "We know how people connect with one another based on our 101-year American Greetings heritage and our deep psychographic knowledge of this market, and these exciting growth numbers illustrate how our content resonates with young people all over the world."

As an innovative leader in social expressions, Kiwee speaks to the MySpace generation by creating new content to match their changing moods, and developing new applications for all the major social networking platforms. In the past two months, Kiwee launched a Facebook application, added postCards, and released a line of customizable widgets.    

In addition to the social expressions at Kiwee.com and on the IM toolbar, Kiwee manages a relationship with Microsoft for delivery of content to their Windows Live Messenger product in 15 countries and 11 languages.

For more information on Kiwee, Kiwee branded content or the growth of the service (including graphs of recent growth) please visit http://www.kiwee.com/press.

About Kiwee:
Kiwee, the youth-focused online social expressions division of AG Interactive -- a subsidiary of American Greetings Corp (NYSE: AM) -- is one of the fastest growing social expressions companies on the web today. It is committed to providing an easy, fun, and personal way for teens and twenty-somethings to express themselves on today's most popular online communications platforms. Kiwee closely monitors Generation Y to constantly deliver content that is relevant to their moods, lifestyles, current interests, and online personalities.

Kiwee works across all major social networking and instant messaging services including Facebook, MySpace, Piczo, Multiply, Yahoo! 360, Windows Live Messenger, Yahoo! Messenger and AOL Instant Messenger. Headquartered in Cleveland, Kiwee has a dedicated creative studio in Los Angeles, and operates in 15 countries around the world. For more information please visit: http://www.kiwee.com.

About American Greetings Corporation:
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion. For more information on the Company, visit http://corporate.americangreetings.com.

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Alicia Mickelsen
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