Freescale's continued momentum in the automotive MCU market is built on our commitment to excellence in quality and technology innovation, and our strong relationships with leading automakers in the United States, Europe and Asia
AUSTIN, Texas (PRWEB) October 16, 2008
The recent Strategy Analytics report, "Automotive Microcontrollers: Market Demand and Product Directions," forecasts that 32-bit devices will account for 58 percent of the $7.6 billion automotive MCU market by 2015. The report adds that high-end MCUs will be the key enablers of future emissions-controlling powertrain technology, advanced safety and driver assistance systems, and multimedia entertainment products. During Convergence 2008, Freescale will demonstrate its technology innovation and leadership in these key areas with its concept car exhibit, which showcases virtually all of Freescale's technology in action.
"Freescale's continued momentum in the automotive MCU market is built on our commitment to excellence in quality and technology innovation, and our strong relationships with leading automakers in the United States, Europe and Asia," said Ray Cornyn, director of automotive microcontrollers at Freescale. "This year at Convergence, we're showcasing many of Freescale's latest silicon solutions and development tools designed to drive the next generation in automotive safety, infotainment and green engine design."
News and demo highlights
Freescale's demonstrations and exhibits at Booth #719 support the overall theme of Convergence 2008: "Vehicle Electronics Converging on Real Customer Needs."
The highlight of Freescale's booth will be a concept car that demonstrates the latest innovations in body electronics, safety systems, powertrain management, telematics and infotainment. Demo highlights include a body controller with the local interconnect network (LIN) protocol controlling the lighting and HVAC systems, a 3D navigation system, a roll-over prevention system and more. Powertrain designs
Freescale will debut the world's most powerful automotive microcontroller for "green" engine design. The 32-bit MCU is designed to deliver 10 times the performance of today's typical engine controllers while reducing system cost by nearly 30 percent. In addition, Freescale will demonstrate comprehensive solutions that include advanced embedded controllers, sensor technology, power management components and power actuator drivers for gasoline engine management. Automotive safety
Freescale will demonstrate low-g inertial sensors for electronic stability control and chassis solutions for electrical power-assist steering. Freescale also will unveil how Power Architecture® MCUs and FlexRay™ technology are used to enhance vehicle safety, comfort and agility for BMW's X6 sports activity coupe. Comfort and convenience
Freescale will announce its latest high-performance i.MX applications processor for high-end automotive infotainment, designed to help drive down the cost of developing hands-free control of in-vehicle entertainment and navigation technology. Freescale and G4 Apps also will demonstrate a jointly developed, production-ready automotive platform for safety and telematics applications, featuring an industry-proven module for dedicated short-range communications (DSRC). Enablement solutions
Freescale will introduce the V-Architect tool suite designed to help leading automakers manage the increasing complexity of automotive electronics design and streamline system integration. Freescale also will demonstrate a RAppID solution that enables developers to quickly configure Freescale automotive MCUs and get up and running fast. Another demonstration will highlight the award-winning CodeWarrior® Development Studio, which provides a visual framework for automating the development of complex automotive applications. Freescale: The leader in automotive semiconductors
Freescale is the world's No. 1 supplier of automotive semiconductors, with more than 30 years of experience in the automotive industry. Freescale's sensors, analog products and 8-, 16- and 32-bit microcontroller and processor families provide intelligence and connectivity for advanced safety, body electronics, chassis, engine control, powertrain, infotainment and telematics. Freescale is a pioneer in FlexRay™ technology and was the first supplier to integrate CAN, LIN and flash memory technologies on automotive MCUs. http://www.freescale.com/automotive
About Freescale Semiconductor
Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. The privately held company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale is one of the world's largest semiconductor companies with 2007 sales of $5.7 billion (USD). http://www.freescale.com
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