Freescale Named No. 1 in Auto MCUs; Set to Showcase Technology
Leadership in Detroit
Concept Car Exhibit, Hands-On Demonstrations and Freescale News
Announcements Planned for Convergence 2008
AUSTIN, Texas (Business Wire EON/PRWEB ) October 16, 2008 --
Freescale
Semiconductor, the world’s leading
automotive semiconductor supplier, rolls into Detroit next week for Convergence
2008, the world’s premier automotive
electronics conference. On the heels of being named the No. 1 supplier
of automotive microcontrollers (MCUs) by Strategy
Analytics, Freescale will showcase its leading-edge technology for “green”
engine design, high-end infotainment, and safety and telematics at the
biennial event, which will be held at the Detroit
Cobo Center, Oct. 20-23.
The recent Strategy Analytics report, ”Automotive
Microcontrollers: Market Demand and Product Directions,”
forecasts that 32-bit devices will account for 58 percent of the $7.6
billion automotive MCU market by 2015. The report adds that high-end
MCUs will be the key enablers of future emissions-controlling powertrain
technology, advanced safety and driver assistance systems, and
multimedia entertainment products. During Convergence 2008, Freescale
will demonstrate its technology innovation and leadership in these key
areas with its concept
car exhibit, which showcases virtually all of Freescale’s
technology in action.
”Freescale’s
continued momentum in the automotive MCU market is built on our
commitment to excellence in quality and technology innovation, and our
strong relationships with leading automakers in the United States,
Europe and Asia,” said Ray Cornyn, director
of automotive microcontrollers at Freescale. ”This
year at Convergence, we’re showcasing many of
Freescale’s latest silicon solutions and
development tools designed to drive the next generation in automotive
safety, infotainment and green engine design.”
News and demo highlights
Freescale’s demonstrations
and exhibits at Booth #719 support the overall theme of Convergence
2008: “Vehicle Electronics Converging on Real
Customer Needs.”
Concept car
-
The highlight of Freescale's booth will be a concept car that
demonstrates the latest innovations in body electronics, safety
systems, powertrain management, telematics and infotainment. Demo
highlights include a body controller with the local
interconnect network (LIN) protocol controlling the lighting and
HVAC systems, a 3D navigation system, a roll-over prevention system
and more.
Powertrain designs
-
Freescale will debut the world’s most
powerful automotive
microcontroller for “green”
engine design. The 32-bit MCU is designed to deliver 10 times the
performance of today’s typical engine
controllers while reducing system cost by nearly 30 percent. In
addition, Freescale will demonstrate comprehensive solutions that
include advanced embedded controllers, sensor technology, power
management components and power actuator drivers for gasoline engine
management.
Automotive safety
Comfort and convenience
-
Freescale will announce its latest high-performance i.MX
applications processor for high-end automotive infotainment,
designed to help drive down the cost of developing hands-free control
of in-vehicle entertainment and navigation technology. Freescale and G4
Apps also will demonstrate a jointly developed, production-ready
automotive platform for safety and telematics applications, featuring
an industry-proven module for dedicated short-range communications
(DSRC).
Enablement solutions
-
Freescale will introduce the
V-Architect tool suite designed to help leading automakers manage
the increasing complexity of automotive electronics design and
streamline system integration. Freescale also will demonstrate a
RAppID solution that enables developers to quickly configure Freescale
automotive MCUs and get up and running fast. Another demonstration
will highlight the award-winning CodeWarrior®
Development Studio, which provides a visual framework for
automating the development of complex automotive applications.
Freescale: The leader in automotive semiconductors
Freescale is the world’s No. 1 supplier of
automotive semiconductors, with more than 30 years of experience in the
automotive industry. Freescale’s sensors,
analog products and 8-, 16- and 32-bit microcontroller and processor
families provide intelligence and connectivity for advanced safety, body
electronics, chassis, engine control, powertrain, infotainment and
telematics. Freescale is a pioneer in FlexRay™
technology and was the first supplier to integrate CAN, LIN and flash
memory technologies on automotive MCUs. www.freescale.com/automotive
About Freescale Semiconductor
Freescale Semiconductor is a global leader in the design and manufacture
of embedded semiconductors for the automotive, consumer, industrial,
networking and wireless markets. The privately held company is based in
Austin, Texas, and has design, research and development, manufacturing
or sales operations in more than 30 countries. Freescale is one of the
world's largest semiconductor companies with 2007 sales of $5.7 billion
(USD). www.freescale.com
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Freescale and the Freescale logo are trademarks or registered trademarks
of Freescale Semiconductor, Inc. in the U.S. and other countries. All
other product or service names are the property of their respective
owners. The Power Architecture and Power.org word marks and the Power
and Power.org logos and related marks are trademarks and service marks
licensed by Power.org. © Freescale
Semiconductor, Inc. 2008.
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