London, UK (PRWEB) December 29, 2011
Freeview was launched in 2002 in UK, while Freeview HD standard and devices that allowed IP interactivity were launched in early 2010.
Freeview HD is not just about high-definition television, but also about catch-up TV and Internet applications. By making clever use of MHEG standard and the connectivity that is already built into every Freeview HD box, dozens of new television channels can be made available for the viewers on Freeview. Instead of broadcasting video streams these channels can contain MHEG applications which will use only a fraction of the bandwidth needed to broadcast video.
Global broadcasters, new TV channels, online channels, content owners and advertisers can easily reach niche audiences and expat communities with Freeview HD’s cutting edge technology.
Here are five distinct reasons why broadcasters should use Freeview HD:
1. Freeview HD devices are rapidly becoming popular
There is widespread broadband penetration in UK and use of Freeview HD devices is increasing rapidly. Broadcasters can only be excited by the potential market reach that will be available via Freeview HD.
The popularity of Freeview HD devices soared since the launch of high-definition channels on Freeview in May of last year. In February 2011, over 1 million Freeview HD devices were sold in UK and by June nearly 2 million. By the end of September 2011, 3.1 million Freeview HD devices were sold.
By the end of 2012, 98.5% of the UK should be able to receive the Freeview HD service.
2. Reaching the TV screens of niche and expat audiences in UK is easy with Freeview HD
UK has a huge population of foreign born people residing in UK as well as first and second generation of immigrants who have close cultural ties.
There are 19 foreign born groups of 100,000+ people. There is also a large audience interested in specialist content. Reaching these widespread expat communities and niche audiences in different corners of UK is quite difficult for broadcasters.
As the use of Freeview HD is growing fast and is likely to extend to most British living rooms soon, broadcasters can easily reach this huge audience in any and every corner of the UK.
3. Cost-effective broadcasting
Satellite or terrestrial broadcasting can be very expensive when targeting small or medium sized audience. Internet to TV set broadcasting via Freeview HD is far cheaper than setting up a traditional TV channel. With Freeview HD, broadcasters can cost-effectively broadcast to TV sets either through Freeview HD integrated TVs or Freeview HD devices connected to HD TVs. They can easily monetize as well with managed TV advertising and subscriptions.
4. Broadcast alongside other national broadcaster TV channels
With Freeview, broadcasters can have traditional style broadcasting, direct to TV audiences and have a presence on national Free-to-air digital TV platform. They can use Freeview HD’s electronic programme guide (EPG) to promote their channel. Broadcasters can have classic standard-definition picture quality with this internet to TV set broadcasting.
5. Easy and inexpensive for viewers
Broadcasters will not have to convince the viewers to buy a new device to watch their channels as they will already have one. Viewers will not need a new TV set. Just an HD-ready TV set plus Freeview HD set top box or other device. Nearly a year ago, in December 2010, 59% of UK households already owned an HD ready TV set.
This internet to TV set broadcasting opportunity will not only extend the choice of what to watch for the viewers, but also the way they watch television. The viewers will also have to pay minimal costs as it is not a part of Pay-TV platform.
*Source: February 2011 HDTV Test , June 2011 pocket-lint.com study, Digital TV News October 2011, Digital Spy February 2011, Ofcom December 2010 consumer research, Absolute Astronomy March 2010
About Vision International TV Network
The UK’s first dedicated international language network of channels available via internet connected FreeviewHD. Located on Channel 110 (a FreeviewHD digital interactive channel), Vision International TV Network currently provides viewers with access to packages of live simulcast and time delayed broadcast, video on demand, and interactive services. Packages include Polska Plus, Hellenic TV, and TeleTurk. Further international languages packages will launch through 2012. Packages can include premium subscription and free to air content.
About Vision IPTV
First to market in the provision of functional internet delivered broadcast, Vision IPTV provides a complete solution to clients wanting to create compelling TV and video services for connected audiences worldwide. The Vision IPTV platform can be customised for clients and supports all current commercial models from subscription, pay-as-you-go to PPV and advertiser funded.
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