FreeWheel Announces Agreement With Univision Interactive Media, Inc.

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Leading Spanish-language media company selects advertising technology leader to manage its video advertising business as it shifts focus to digital video

Video monetization technology company FreeWheel today announced a formalized agreement with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States. FreeWheel’s technology will give Univision Interactive Media the ability to effectively manage its advertising business and monetize its digital video content.

“As an established brand with a tremendously rich and growing media footprint, Univision Interactive Media is in a fantastic position to grow its video offering,” said Doug Knopper, co-founder and co-CEO of FreeWheel. “We look forward to working closely with them to help expand their leadership position to video across all devices.”

Univision Interactive Media enlisted FreeWheel largely due to the versatility of FreeWheel’s Monetization Rights Management® (MRM) technology, enabling the company to structure and manage its online video advertising in a similar fashion to its television strategy. Pod placement, category exclusivity, partner engagement, and dynamic delivery management are all made possible through MRM’s sophisticated capabilities.

“We are working to significantly expand our video presence on the web by providing our users with a wide variety of popular short and long form video content across multiple devices and platforms,” said Kevin Conroy, president of Univision Interactive Media, Inc. “Our new partnership with FreeWheel will enable us to more easily and effectively manage our fast growing video advertising business.”

Univision Interactive Media is heavily leveraging its online video content, including a strong library of over 50,000 videos, across its owned and operated properties, as well as across web, mobile, and tablet devices. The partnership with FreeWheel will enable Univision Interactive Media to further monetize their video assets anywhere that content appears.

About FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. Built from the ground up by a handful of former DoubleClick executives, FreeWheel’s solution-set has already armed companies like Turner Broadcasting System, Warner Brothers, CBS, VEVO, Discovery Communications, and others with the tools and services necessary to make more money from their video content. For more information, please visit: Follow the company on Twitter @FreeWheeldotTV.

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Adam Isserlis
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