The Chancellor Taketh Away -- Naked Wines Giveth Straight Back

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http://www.nakedwines.com, which sells wine by the case throughout the UK, bucks the trend by announcing free delivery initiative.

Online wine retailer Naked Wines

The only reason we’re able to offer free delivery for this period of time is because we’ve saved a fortune in marketing costs.

Online wine retailer Naked Wines is offering free next day delivery to their Angels until the end of June, following last week’s 2% increase in alcohol duty.

Laithwaites and Virgin Wines, their two key competitors, currently offer next day delivery for £7.99 and £8.99 respectively. And delivery in about 3 to 5 working days for £6.99.

“The only reason we’re able to offer free delivery for this period of time is because we’ve saved a fortune in marketing costs,” explained Rowan Gormley, Naked Wines’ Founder and CEO.

"We’ve more than doubled our customer base over the past twelve months – and 50% of that increase is through word of mouth.

So it seemed only fair to pass the savings back to our Angels, who did all the hard work and invited their friends to get involved.”

Launched in December 2008 by a group of twelve friends, Naked Wines has recruited 50,000 Angels to date, customers who invest over £1million a month between them to fund their network of winemakers - and help them price and select their wines.

Usually £4.99 for next day delivery, by popular UK carrier Parcelforce, the free delivery offer applies to every Angel order of 12 bottles or more.

The retailer are promoting the initiative on the header of their website, where there's a count-down-clock reminding customers how long they have to place their order - and they're running an email campaign to announce the good news, which includes a free bottle of Loire Valley Sancerre made by Dutch winemaker Joost de Villebois.

To find out more about the Naked Angel community, who have funded over 100 exclusive wines since the company started, visit http://www.nakedwines.com - a hybrid of wine merchant and social network.

And producers looking to break into the UK can apply for funding at http://www.nakedwines.com/suppliers - or call the retailer on 01603 281 800.

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Francesca Krajewski
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