FREEZE Connects with the UK's Twitterati

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In a quest to find the UK's most esteemed Twitter contributor, snowsports and music festival London FREEZE has launched a revolutionary new means of acknowledging the significance of social networking via http://www.londonfreeze.com/lg.

British Champion and Olympic hopeful Ben Kilner will be competing at FREEZE

As the Twitter phenomenon continues to gather momentum and social media is increasingly being run via mobile technology, the social advantages of the online community are now widely championed. FREEZE Connect's 'Twitterati' competition invites the public to uncover the UK's most influential Twitter personalities in the lead up to FREEZE. The most popular tweeters will be granted unprecedented access to the music and snowsports event to update the public on what happens from 30th October to 1st November at Battersea Power Station.

FREEZE Connect is the central hub for all activities around FSO4 FREEZE sponsored by LG. It has already built an astonishingly active online community around the event with music and snowsports fans receiving exclusive news and enjoying the event experience weeks before the gates open. Having shortlisted three Twitterati finalists to attend the event, the public's most popular tweeter will be heading to the mountains with a friend - the winner's prize is a five day trip for two to an LG FIS Snowboard World Cup event in January 2010.

The quest to find the UK's most influential Twitter personality starts with entrants uploading their profile to FREEZE Connect from today at http://www.londonfreeze.com/lg . From this point onwards the public will be given the chance to vote for their favourites through the site. Ultimately, the final three will be judged and selected with the help of an expert panel, which will include leading figures from the online community.

"FREEZE Connect is about creating communities that become the heartbeat of the action. Uncovering the UK's most influential tweeter complements these intentions perfectly and will give much back to the most active members of the community plus the tens of thousands of people who benefit from getting the latest news at FREEZE. Having our three Twitterati at the London FREEZE will be perfect to help us connect like-minded people and share Life's Good moments instantaneously via social networking handsets." comments Jeremy Newing, head of marketing, LG Mobile UK & Ireland.

FREEZE Connect activities will operate up to and throughout the Freesports on 4 FREEZE sponsored by LG, taking place from 30th October to 1st November 2009 against a backdrop of world-class music acts and international snowsports competitions.

FREEZE Connect has launched with a film introducing UK snowboarder Ben Kilner, and presenters Tim and Jools and what's in store for the online community over the coming weeks. Watch them explain Alternate Reality Games here:
http://www.youtube.com/watch?v=480mzZZZeaY

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Notes to Editors

Venue details
Battersea Power Station
Kirtling Street
London SW8 5BP
The main gate entrance will be on Kirtling Street, off of Battersea Park Road.
The event Box Office and entrance will be clearly visible.

Getting there:

By Underground and bus:    Take a District or Circle Line train to Sloane Square, then take bus number 137 south to Queenstown Road. OR
Take a Victoria Line train to Vauxhall, then bus number 44 or 344 west to Battersea Park Road.

By train: Take the train from London Victoria to Battersea Park Station, then a two minute walk. OR Take the train from London Waterloo to Queenstown Road Station, then a five minute walk.

Tickets
Tickets to the Freesports on 4 FREEZE, sponsored by LG are priced at £35 for a day pass, £85 for a season pass (3 days), with a child's day ticket at £15 and a child's season ticket at £35. Tickets can be purchased online at http://www.londonfreeze.com or by calling Ticketmaster on 0844 847 2358.

Photography
Professional photographers will be attending the FSO4 London FREEZE, sponsored by LG. Photos from the event will be available to download free of charge at http://www.londonFREEZE.com/lg
Media photographers are also welcome to attend the event.

LG Snowboard FIS World Cup
LG are also title global sponsors of the LG Snowboard FIS World Cup carried out in around 20 cities, 15 countries and broadcast in 80 countries. In Vancouver 2010, six Olympic titles will be awarded in snowboarding events. LG will be on hand at the event to show off some of their latest handsets, which incorporate stylish design and smart technology - including the new GW520, with full 2.8" touch screen and QWERTY keypad, and dedicated built-in social networking applications.

About LG Electronics Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lge.com.

Further Information
Jimmy Goodrich, KAOS - Tel. 0207 226 8787 or email: jimmy(at)kaoseurope(dot)com

Sarah Brambley, LG Electronics - Tel. +44 (0) 1753 491 628 /+44 (0) 7793 795 990 or email: sbrambley(at)lge(dot)com

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Jimmy Goodrich

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