FREEZE Connects Snowsports and Music Fans

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Snowsports and Music festival, London FREEZE has launched an innovative online communications hub at

British Champion Olympic hopeful Ben Kilner will be competing at FREEZE

Snowsports and Music festival, London FREEZE has launched an innovative online communications hub at FREEZE Connect, the brainchild of official event sponsor LG Electronics, is the place for all the latest official and backstage news, coupled with an array of interactive and exclusive 'Life's Good' competitions for followers of this iconic event.

Live today, FREEZE Connect ( links directly to the event's popular Facebook ( and Twitter ( pages where exclusive messages will be created by the FREEZE Connect team consisting of UK Olympic snowboard hopeful Ben Kilner and the widely downloaded Snowfix Podcast presenters Tim & Jools via their LG social networking handsets (GW520).

Aside from keeping followers abreast of the latest news and backstage commentary from the event, FREEZE Connect brings Life's Good moments to fans through money can't buy prizes that will be offered to winners of interactive 'Alternate Reality Games' - a series of online, real-life treasure hunts and a number of other challenges issued through the official Facebook and Twitter feeds. Prizes include VIP event tickets and one-off prizes such as LG messaging mobile phones, signed snowboards, skis and CDs from athletes and bands taking part at the event as well as Dare2b clothing and Relentless Energy drinks.

"FREEZE Connect is about creating communities that become the heartbeat of the action. Whether it's connecting to like-minded people, latest event news, competitions, or sharing your Life's Good moments instantaneously at the London FREEZE via social networking handsets - your friends and family will be able to experience the buzz of the event, as though they were right there beside you!" comments Jeremy Newing, head of marketing, LG Mobile UK & Ireland.

FREEZE Connect activities will operate up to and throughout the Freesports on 4 FREEZE sponsored by LG, taking place from 30th October to 1st November 2009, where London's Battersea Power Station will once again be transformed into an international competition standard snowboarding and freeski venue, featuring a 32m high ski jump and over 500 tonnes of snow against a backdrop of world-class music acts.

FREEZE Connect launches with a film introducing Ben, Tim and Jools and what's in store for the online community over the coming weeks. Watch it here:

Notes to Editors

Media invitation
Media are invited to attend the event, meet the professional skiers and boarders, and experience the hospitality in the VIP lounge. To confirm your attendance please contact Jimmy at KAOS on 0207 226 8787 or

Request for interviews prior to the event are welcome and should be directed to Jimmy, as above.

Venue details
Battersea Power Station
Kirtling Street
London SW8 5BP
The main gate entrance will be on Kirtling Street, off of Battersea Park Road.
The event Box Office and entrance will be clearly visible.

Getting there
By Underground and bus    
Take a District or Circle Line train to Sloane Square, then take bus number 137 south to Queenstown Road. OR
Take a Victoria Line train to Vauxhall, then bus number 44 or 344 west to Battersea Park Road.

By train
Take the train from London Victoria to Battersea Park Station, then a two minute walk. OR
Take the train from London Waterloo to Queenstown Road Station, then a five minute walk.

Tickets to the Freesports on 4 FREEZE, sponsored by LG are priced at £35 for a day pass, £85 for a season pass (3 days), with a child's day ticket at £15 and a child's season ticket at £35. Tickets can be purchased online at or by calling Ticketmaster on 0844 847 2358.

Professional photographers will be attending the FSO4 London FREEZE, sponsored by LG. Photos from the event will be available to download free of charge at
Media photographers are also welcome to attend the event.

LG Snowboard FIS World Cup
LG are also title global sponsors of the LG Snowboard FIS World Cup carried out in around 20 cities, 15 countries and broadcast in 80 countries. In Vancouver 2010, six Olympic titles will be awarded in snowboarding events. LG will be on hand at the event to show off some of their latest handsets, which incorporate stylish design and smart technology - including the new GW520, with full 2.8" touch screen and QWERTY keypad, and dedicated built-in social networking applications.

About LG Electronics Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit

Further Information
Jimmy Goodrich, KAOS - Tel. 0207 226 8787 or email: jimmy (at) kaoseurope (dot) com

Sarah Brambley, LG Electronics - Tel. +44 (0) 1753 491 628 /+44 (0) 7793 795 990 or email:
sbrambley (at) lge (dot) com


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