New Council to Reinvent Trucking, for Carting just as much Freight on half the Energy

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Rocky Mountain Institute announced the inaugural meeting of the North American Council for Freight Efficiency will be held November 3, 2009 at the University of Chicago. The goal is to reinvent the trucking industry to carry just as much freight on half as much energy. Media are welcome, and more information is available at http://www.freightefficiency.org.

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There is a lack of trustworthy information evaluating different technologies for fleets to make investment decisions

Leaders of the Rocky Mountain Institute’s MOVE team announced that they are joining with trucking industry leaders to inaugurate the North American Council for Freight Efficiency (NACFE), with the goal of helping to reinvent the trucking industry to carry just as much freight on half as much energy.

The new group will collect, assess, and circulate information on performance and efficiency benefits to technology developers, fleet owners, and truck drivers, said leaders of the transportation research and consulting team at the Rocky Mountain Institute (RMI), in Boulder, Colo.

Interested media are invited to attend the inaugural meeting of the NACFE on Tuesday, Nov. 3, 2009 at the University of Chicago’s Gleacher Center. Additional information and registration is available at NACFE’s website.

“There is a lack of trustworthy information evaluating different technologies for fleets to make investment decisions,” said Hiroko Kawai, principal of RMI’s MOVE team. “The freight industry, and the trucking industry in particular, have been burned by a snake-oil salesman approach to technology, and it is difficult for end-users of innovative technologies to accelerate market adoption. The same challenges are also shared by producers of technologies; they cannot accelerate the market adoption of their R&D efforts, and it is hard for them to lead the market even when they offer the necessary innovations.”

The formation of NACFE is based upon direct industry requests received during RMI’s Transformational Trucking Charrette (see documents, video, and recorded press call here), at which a diverse group of trucking industry stakeholders met in Denver in April 2009 to discuss barriers to, and opportunities presented by, a doubling of trucking efficiency. The RMI MOVE team’s name stands for “MObility and Vehicle Efficiency.”

Additional information and registration is available at the NACFE’s website, http://www.freightefficiency.org.

About Rocky Mountain Institute
Rocky Mountain Institute® (RMI®) is an independent, entrepreneurial, 501(c)(3) nonprofit organization. RMI drives the efficient and restorative use of resources to make the world secure, just, prosperous, and life-sustaining. RMI’s research and consulting staff works with businesses, communities, and organizations around the world in three interconnected practices: the built environment, energy and resources, mobility and vehicle efficiency. RMI’s work incorporates a unique blend of whole-system thinking, integrative design, end-use/least-cost analysis, and an interdisciplinary knowledge of advanced technologies and techniques.

For more information, please visit http://www.rmi.org

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