As much as clients are smiling when we arrive, I want them to still be smiling when we leave because they had a wonderful experience and received excellent painting services.
Cincinnati, Ohio (PRWEB) October 04, 2012
Years of experience in service to the country prepared Charles Green well for the launch of his Fresh Coat Painters franchise in the Washington, D.C., area. What he didn’t have was experience as a painter.
“I love the fact that I don’t do any of the painting,” he said, noting that with the Fresh Coat structure, owners promote and grow the business while professional painters complete the projects. “The best people are doing the right jobs for the clients.”
Right out of high school, Green went into the Air Force where he served for six years. That was followed with work as a customs agent, an ATF agent, and, most recently, a contractor with the Justice Department.
After having lived all over the world, Green wanted to settle into his own company and started looking at franchises in 2007. He pursued two of them before opting out.
“I guess the third time is the charm,” he said. “Since I knew I’d need financing, I got a copy of the Small Business Administration’s pre-approved list and narrowed my choices to six. From those, I picked two to investigate extensively, and Fresh Coat won me over. Home improvement had never crossed my mind, but the process, the vision, what they’re trying to do resonated with me.”
Bernie Brozek, president of Fresh Coat, said the company’s business model does set it apart – most notably in that Fresh Coat employs its painters and never uses subcontractors.
“Charles, like our other owners, understands that the industry needs a new level of professionalism,” Brozek said. “Painting has suffered with a bad reputation for fly-by-night operators. What we’ve found is that good painters want to work for a company that’s going to provide them with steady employment year-round. Clients benefit because quality painters do the painting while owners handle the marketing and other business aspects of the company.”
Because he doesn’t like to paint, Green sees strong potential for his success with Fresh Coat.
“I didn’t want to invent the wheel. I wanted to be a spoke in a wheel that was already rolling,” he said. “The Fresh Coat concept is brand new, and I can see the potential. There is no flagship company in painting, so there’s lots of room for growth. Think about it, any commodity being sold, whether it’s hamburgers or hardware, has an industry leader. Right now, most painting companies are mom-and-pop operations, and clients are at their mercy. They may get a great painter, but they may get drinkers, smokers or someone in business today and out of business tomorrow. Fresh Coat is a 2012 business.”
Brozek said the company strives to assist owners by providing them with top-notch marketing, training and resource materials as well as programs to enhance the clients’ experience: a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.
“Everything supports our professionalism,” Green said, “especially the quotes. There is no tape measure. Room measurements are taken with a laser, and everything is input into a computer. The technology is impressive. Clients get a professional print-out with details covering not only what work will be done, but also exactly how much it will cost and how much time it will take. That looks really professional.”
Green also said he benefitted from the interaction with other franchisees, especially Matthew McKay, another Maryland franchise owner whose territory borders Green’s.
“My first job went very well because he was willing to share what he knew and because he was willing to let me use some of his workers,” Green said. “I mentioned to him that I had a church that wanted its whole interior painted. Ultimately, we had 10 painters working three and a half days because the pastor liked what we were doing so much, he asked us to do more work. We also painted pews, chairs, the porch and pillars. That job likely will turn into more work because the pastor asked for more of our brochures. People know quality work when they see it and are happy to recommend it to others.”
Brozek said Green discovered the principals behind the Fresh Coat business model: Provide professional services and build long-term relationships that lead to repeat business and solid referrals.
“That was huge for me,” Green said. “It fit right in with my own philosophy: As much as clients are smiling when we arrive, I want them to still be smiling when we leave because they had a wonderful experience and received excellent painting services.”
To learn more about Fresh Coat Painters of Bowie, Md., or to schedule an on-site quote for residential or commercial projects in Bowie, Crofton, Odenton, Greenbelt, Mitchellville and their surrounding communities , call 240-206-6755 or visit http://www.freshcoatbowie.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpainters.com.