Cincinnati, Ohio (PRWEB) September 10, 2012
Sarah Steiner knows a lot about listening to people, evaluating their needs, and determining their best course of action. When she did a similar assessment of her own situation, she decided that by buying Fresh Coat Painters of Buffalo, N.Y., she would put herself on the right path.
The busy mother of 5-year-old twins wanted a business that allowed her to use her skills and experience while providing her and her husband, Erik, with the flexibility they needed for their lifestyle.
“We wanted a business we could believe in and we could support,” she said. “We did a lot of research, and when Fresh Coat came along, it just clicked. They’re supportive of the family and bringing families into the discussion. And Buffalo can use the services of a professional painting company that puts its focus on client service. Everything about this process just made sense. I could run the business, still be a mother, and not be tied up somewhere for specific hours.”
Steiner said several variables also have reinforced her decision, starting with her parents who both know something of the housing industry. Her mother is a Realtor; her father, a contractor. “I grew up in the construction business,” she said. “My two brothers and I measured a lot of rooms in our youth.”
Her professional experience also complements her business approach. As a special education teacher, she learned to listen carefully and provide valuable guidance. After the twins were born, she stopped teaching for a while, but soon found herself working at a friend’s health club where she became the director of client services.
“I’ve learned a lot about dealing with people,” she said, “and coming from a client-services background helped me easily understand the Fresh Coat approach and its emphasis on client satisfaction. People want to know that you’re dealing with them honestly and professionally.”
Bernie Brozek, president of Fresh Coat, said Steiner’s understanding of the importance of those traits will serve her well as she launches her franchise.
“Honesty and professionalism are the foundation of our business model,” he said. “We are striving to alter the image of the painting industry because its reputation has been tarnished by too many fly-by-night operators. That image has lowered the trust levels of potential clients who often complain of no-shows, unfinished projects or sloppy work. With our structure, clients get the best skills of all involved from their first phone call throughout the project and into the follow-up. Our owners promote and grow the business while experienced painters do quality work on time and on budget.”
Steiner knows first-hand about bad service. “It’s unfortunate that many service industries have forgotten the importance of the client. You place 5 or 6 calls. If you’re lucky, you might be able to leave a message. And if you’re really lucky, two of them will call you back. Even then, you feel like you’ve been given a lot of empty promises.”
Because Fresh Coat owners hire their personnel, and never use sub-contractors, they can better safeguard the operation and provide more support to the painters, she said.
“We’ve hired two painters, each with about 7 years’ experience,” she said. “I’ve learned that usually painters bounce around from job to job. It seems very rare that anyone can offer them guaranteed hours and employee benefits like we can. Having that stability for them helps ensure we have stability in our operations, and that in turn, benefits our clients.”
Several corporate offerings also help ensure client satisfaction. Among them are a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.
“We want to be the painting company of choice in our region, and the 24/7 call center is huge,” Steiner said. “I know what it’s like to have put in a busy day, and once the kids are in bed, finally having the time to get some projects done. With the center, clients can call at 11 o’clock at night, and right then and there, get answers when they want them on their schedule.”
She added that financing for painting will be especially beneficial to residents of the Buffalo area.
“We have high-, middle- and low-income households,” she said. “Often people want to make changes, but they’re concerned that they can’t do everything right now. Maybe they’ve saved, but not quite enough. Or they need more work done than they originally thought. Considering the disruption to the home, I know they’d prefer to get the work done, so they don’t have to go through the process again in a year or so. Being able to pay over time will be a godsend to those clients.”
To learn more about Fresh Coat Painters of Buffalo or to schedule an on-site quote for residential or commercial projects in Buffalo, Amherst, Cheektowaga, Niagara Falls and other western New York communities, call 716-568-4352 or visit http://www.freshcoatbuffalo.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpainters.com.