My first reaction was ‘No one will ever pay for painting services,’ so I started asking around and found out that a lot of people would. They don’t like it or they’re not good at it or they just don’t have time for it.
Cincinnati, Ohio (PRWEB) March 27, 2012
Fresh Coat Painters has added Tennessee to its operations with the opening of Adam Richardson’s franchise to service Nashville, Murfreesboro, Franklin, Hendersonville, Goodlettsville, Mt. Juliet and other communities in Davidson, Rutherford, Sumner and Williamson counties.
For Richardson, 28, the business is the fulfillment of a long-time goal.
“I started working at 16, and I’ve worked in a lot of small businesses,” he said. “Those taught me about how to treat people and ultimately I segued into client service where I’ve spent most of my career. My goal always was to have my own business, and Fresh Coat’s commitment to client service was fully in line with my own principles.”
Bernie Brozek, president of Fresh Coat, said the company’s focus on professionalism attracts many of its franchise owners.
“Adam has built a successful career by providing his clients with quality and service,” Brozek said. “We want to help him succeed in his new endeavor by complementing his knowledge and experience with the quality marketing, training and resource materials that will help him attract and retain clients.”
Richardson said those client-focused services sold him on Fresh Coat.
“My mother actually told me about Fresh Coat,” he said. “But my first reaction was ‘No one will ever pay for painting services,’ so I started asking around and found out that a lot of people would. They don’t like it or they’re not good at it or they just don’t have time for it. Most said they’d be happy to pay someone if they knew they could trust them, but that trust factor was a hurdle.”
Richardson’s own experience reinforced that concern.
“I had a room that needed to be painted, so I decided to call around and see what would happen,” he said. “Of the seven people I could reach, only one seemed professional. He provided me with an estimate, and it was reasonable. The others either never showed or never got back in touch.”
Brozek said that Richardson’s experience is not unusual.
“A painting business isn’t about painting,” he said. “It's about the whole process from that first call through project completion and proper follow-up. Our structure ensures the client gets the best of all involved because owners promote and grow the business while their employees – never subcontractors – ensure the job is done well and to the client’s satisfaction.”
Professional painters also appreciate the model, Brozek said, because in an industry with “way too many fly-by-night operators,” Fresh Coat can provide them with steady employment all year long.
Richardson agreed that the separation of responsibilities not only benefits the clients, but also himself and his painters.
“The first painter I hired has more than 15 years’ experience,” he said. “His work is excellent, but he hadn’t been getting the volume of work that he wanted because he didn’t have the time to market his services. My background is in public relations and marketing, so we work well together.”
Richardson said clients also benefit from a host of services made possible by Fresh Coat including a 24/7 call center, Paint Now-Pay Later same-as-cash financing, proprietary EPIC estimating system, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.
“Clients can reach a live person any hour of the day or night. That’s a huge, huge selling point,” he said. “And, most painting companies don’t have any kind of financing, and I know a lot of people who could use that extra help.”
Because he appreciates technology, Richardson said he was especially impressed with the EPIC system which allows Fresh Coat to provide an on-site written quote, not an estimate, for projects.
“Too often painters just come in, look around and operate on the notion of ‘How much money do I need this week?’ before they just throw out a number,” he said. “With our system, we input real measurements, so we’re able to tell the client not only the costs, but also the project’s timeframe.”
To learn more about Fresh Coat Painters of Nashville or to schedule an on-site quote for residential or commercial projects Nashville, Murfreesboro, Franklin, Hendersonville, Goodlettsville, Mt. Juliet and other communities in Davidson, Rutherford, Sumner and Williamson counties, call 615-678-0189 or visit http://www.freshcoatnashville.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpainters.com.