Fresh Coat Painters Launches 9 New Painting Franchises Across America

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Fresh Coat Painters is continuing its growth by adding nine new franchises in just the last six months. Owners say they appreciate the strength of the painting services industry as a whole and of Fresh Coat in particular: low start-up costs, a proven business model, training, ongoing support and more.

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Our owners know that running a painting business isn't about painting. It's about the client's entire experience from that first call to the job completion and beyond. It's about building long-term relationships.

Fresh Coat Painters has launched nine new franchise locations in just the last six months in markets all across the United States - further evidence that even in a “down economy,” businesspeople can succeed in the always-in-demand painting services industry.

Fresh Coat founder Ralph Martin has seen this evidence through the years.
“In a growing economy, people are building homes and businesses, upgrading existing spaces, and/or expanding their square footage,” he said. “In a faltering economy, people are selling properties, enhancing current spaces, and/or moving to less expensive locations. In all cases, painting is part of the equation.”

Those franchise owners who have launched in recent months say that factor was just one reason they chose to join Fresh Coat. They also were drawn to the low start-up costs, proven business model and lead generator, positive cash flow, EPIC estimating technology, corporate training and ongoing support.

“Helping franchisees succeed is a company imperative,” said Bernie Brozek, president of Fresh Coat. “Our franchise owners reflect the diversity of America in ages, races, ethnicities and genders, yet they also reflect the best values of America: dedication, sincerity, determination, work ethic, vision and more. We strive to complement their inherent abilities by offering them professional support through our marketing, training and resource materials.

“Our owners know that running a painting business isn't about painting. It's about the client's entire experience from that first call to the job completion and beyond. It's about building long-term relationships.”

James and Stacey Wenklert (Fresh Coat of Farmington Hills, Mich.) saw the need for quality painting services because of the number of people who own their own homes and businesses who either can’t do the work themselves or don’t have the time or the desire to do it. They appreciated the company’s structure wherein owners are advised not to act as painters, but to hire professional painters who want to paint.

“I have a plan,” James said, “and most importantly, I’m building my business – not doing the painting – and that’s the huge difference.”

Ross Childers (Fresh Coat of Tampa, Fla.) agreed. Having worked in various businesses including construction and restaurant management, he said starting his franchise gave him the freedom to control of his own schedule.

Using the principles he’s learned, he has exceeded his own expectations both in terms of the quality of his employees and in the number of his residential and commercial bookings. And, because of high-tech scheduling systems, he can book clients with no down-time in between jobs, regardless of the season or the weather. And he doesn’t have to devote time with invoicing and juggling accounts. Clients are highly satisfied and pay immediately upon job completion.

“I’m still up at 6 a.m., but now it’s for myself,” he said.

Eric Stavropoulos (Fresh Coat of Hartford, Conn.) also cited the quality of the Fresh Coat marketing training as vital to his success and one the major reasons he chose to buy not just one franchise territory, but two.

“These are not just people off the street,” he said. “They didn't just read it in a manual, then try to tell you how to do it. They've been there and done it themselves.”

He plans to open his second franchise later this year to serve the Stamford and Greenwich regions of Connecticut.

Brad Yaeger of Burlington, Iowa, (Fresh Coat of the Quad Cities) appreciated the company’s emphasis on customer service and building relationships. “If you’re holding a paint brush in one hand doing that job and holding a phone in the other hand trying to book the next job, you’re not giving 100% of your attention to either job.”

Clients appreciate the professionalism of Fresh Coat, he said, because they would rather spend their time doing something other than painting their homes or offices. “Time with your family and friends is valuable.”

Julie and Chris Wilkins (Fresh Coat of Little Rock, Ark.) couldn’t agree more.

“Chris and I were looking for something to start and create together,” Julie said. “We wanted something we could hand down to (our children, ages 2 and 3). We’re making a legacy for them.”

Indeed, the main reason they chose Fresh Coat over 10 to 12 other franchise companies was the support they have received and will continue to receive as their business grows.

“Other companies just throw all this stuff at you and take your money,” Chris said. “At Fresh Coat, everybody is there to help.”

Amanda Todt (Fresh Coat of Southeast Missouri) saw that as well. “They really had done their research, and they want to share it with you. They’re a good group of guys who really want you to succeed.”

She also found that painters appreciated the business model of hiring only employees, never subcontractors. “They were very receptive because they get to do painting without having to do marketing. They're happy with that, and happy workers are productive workers. The way I see it, if you combine an excellent painter with an excellent marketer, the possibilities are limitless.”

Greg Jewell (Fresh Coat of Scottsdale, Ariz.) said he found the same receptivity. “Many (painters) don't know how to market or network. They know how to paint, and that's what they want to do.”

In addition, his Client Service Manager works with clients to confirm things in advance, oversee onsite operations, and follow up to ensure satisfaction. Team members offer unique abilities, Jewell said, and being one franchisee within a larger organization offers that same benefit.

“There is the economy of scale,” he said. “With 50-plus owners, we can get good pricing on a national scale. It's also great to know I'm one phone call away from real expertise.”

Mark Bertilrud (Fresh Coat of Lansing, Mich.) values having solid teams locally and nationally.

“The painters I hired have 10 to 12 years' experience,” he said. “Their speed and skill is amazing. It's like anything else where you really see the difference between an amateur and a pro.”

The corporate staff and fellow franchisees also are tremendous assets, he said. “If I've got a question, in 10 minutes, I've got an answer whereas on my own, it might have taken three days of research.”

Quresh Amijee (Fresh Coat of North Houston, Texas) launched just last week. He, too, anticipates success because he has seen the success of his fellow franchise owners and the potential in the Texas market. He liked that Fresh Coat offers a “working plan,” client-assistance programs, and ongoing support to help franchisees succeed.

Among those client-assistance programs are a 24/7 call center, Paint Now-Pay Later 12-months-same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.

And assisting clients is a priority for Amijee. “My painters do the painting while I promote the business and get more clients. That way each client gets my attention first, then gets my painters’ attention, and ultimately gets more attention from each of us.”
To request a free quote for Fresh Coat services in your neighborhood, visit

Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information about franchise opportunities, call 800-317-7089 or visit


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Bernie Brozek
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