Cincinnati, Ohio (PRWEB) October 09, 2012
Before finalizing the purchase of his Fresh Coat Painters franchise in West Des Moines, Iowa, Ryan Fredregill went to great lengths to size up his potential competitors. The local resident called six different painting operators to request information and estimates; only two showed up, albeit three weeks later. That’s when Fredregill realized that his new franchise was in a position to provide customers with a much, much different experience.
“There’s a lot of competition, I’ll admit, but there isn’t anybody else that can offer what we offer,” he said. “The fact that only two painters showed up – and showed up late – speaks to the opportunity we have here. I offer a 3-3-3 pledge and what that means is we will respond within 3 minutes of your call, give a written estimate within 3 days of your call, and within 3 weeks of an accepted quote, your painting project will begin.”
Fresh Coat owners hire their own personnel, and never use sub-contractors. As a result, they can more effectively guide the operation and provide more support to the painters, he said.
He noted, too, that all Fresh Coat painters undergo drug testing and background checks, and all are fully licensed and bonded, which provides an extra level of security.
“When you’re in people’s homes, it’s important to have trustworthy employees,” he said.
Fredregill is now utilizing online advertising to place job ads and has been setting up interviews with experienced, professional painters.
Bernard Brozek, president of Fresh Coat Painters, said the company’s business model sets them apart within the industry, offering painting professionals the opportunity to build a career.
“Painting is an industry with a negative reputation – late arrivals, no shows, messy clean-up, sloppy work – so those painters who are professional appreciate the opportunity to work for a company that provides pay, benefits and steady work,” he said.
Already an experienced small-business owner in Baxter, Fredregill was looking to expand to other avenues when he began researching his options. Throughout his months of investigation, he kept coming back to Fresh Coat.
“The Fresh Coat system was just what I had been looking for,” he said. “The marketing support is excellent and the franchise fee is affordable. Most importantly, it’s low overhead; I didn’t need to tie up excessive funds in real estate with a fancy office.”
For this father of two, it was also essential that his new endeavor be in the service industry, to draw on his expertise in management and marketing coupled with client service skills.
“I like being around people and meeting the needs of the customer,” he said. “It’s all about listening to their specific needs and providing them with various options that meet their satisfaction. I truly enjoy putting together a game plan and offering someone different options. The transformation after a fresh coat of paint in someone’s home or office can make all the difference.”
Brozek said Fresh Coat owners can attest to the value of professionalism and courtesy, setting them apart from other painting operators.
“Our franchisees realize the importance of focus, discipline and leadership in the success of any operation,” he said. “Our structure puts the focus on the clients, so that they receive the best of all those involved. Owners direct their energy into promoting and growing their businesses while client service managers and professional painters complete the specific projects. Clients get the best skills of all those involved.”
Fresh Coat owners have a range of corporate offerings that support their clients and make the process smoother, including a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.
Fredregill actually enjoys painting and has completed several of his own painting projects. Still he also values the structure of the company, which allows him to concentrate on the business while experienced painters complete the work.
“And that means we’ll paint most anything. Given our location in Iowa and the agricultural environment, that means grain bins, machine sheds and barns, too,” he noted.
To learn more about Fresh Coat Painters of Central Iowa or to schedule an on-site quote for residential, commercial or agricultural projects in Des Moines, Johnston, Ames, Ankeny, West Des Moines, Waukee, Grimes, Clive, Norwalk, Huxley and Marshalltown or their surrounding Iowa communities, call 515-619-5538 or visit http://www.freshcoatcentraliowa.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpainters.com.