Freshionable Launches its Online Boutique Featuring Fashion by Independent Designers for Professional Women

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Freshionable helps professional women invest in themselves and support local businesses

While browsing the online shop, customers can learn more about the designers who created their favorite garments and accessories and engage with them through the site.

For professional women, it is even more important to invest in high quality, unique items in order to develop a strong sense of personal style, while still maintaining and reinforcing a professional image.

Freshionable.com launched its online boutique featuring clothing and accessories to meet the fashion needs of professional women. Sharing the designs and backstories of leading independent designers, Freshionable features a growing list of designers representing Chicago, Dallas, Honolulu, Los Angeles, San Francisco, and other U.S. cities.

Inspired by her experience working as a strategy consultant in the corporate world, founder Jenny Cao-Wu believes that “[w]hen it comes to fashion, women want to avoid dressing alike. For professional women, it is even more important to invest in high quality, unique items in order to develop a strong sense of personal style, while still maintaining and reinforcing a professional image.”

While balancing busy careers and personal lives, many women often have difficulty finding time to discover unique fashion, especially from independent designers. Freshionable promotes both local and national independent fashion designers and exposes their brands to fashion-conscious, professional women who want to maintain their personal style that is both professional and original.

Despite the popularity of fast fashion, items found on Freshionable’s boutique are produced in limited quantities and made with the highest level of craftsmanship by local manufacturers. Currently, Freshionable features A.Anthony Designs, Annie Handbags, Christina Karin, Elizabeth Smith Fashions, H&K Handbags, Izavel, Jessica Barkley, Kamila Dmowska, Lagi Nadeau, Nelli Millard, and UMEE brands. All designers produce their collections in the United States, so purchases will not only support local businesses, but also promote the U.S. manufacturing industry.

Shoppers can find a curated selection of work, formal wear, and casual fashions at http://www.freshionable.com and directly engage with the independent designers, many of whom personally prepare and ship orders. Customers can also read inspiring interviews on all designers, leave comments and questions, and follow developments on their favorite independent designers through the Freshionable blog.

ABOUT FRESHIONABLE
Freshionable is the online destination for fashion-forward professionals looking to express themselves by wearing fresh, inspired fashion from independent U.S. designers not available in the average department store. On Freshionable.com, fashionable professional women will be able to build their own customized online boutique and learn more about the designers behind their favorite pieces. In addition to the online boutique, Freshionable features a regularly updated style blog that offers style inspiration, fashion advice, and designer interviews.

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Melissa Sieffert
Freshionable
(800) 920-7568
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