Eveden Group Become Part of Wacoal Holdings

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Eveden Group, the UK-based lingerie and swimwear manufacturer have been acquired by Wacoal Holdings Corp, Japan. Eveden incorporates brands Freya, Fantasie, Huit, Fauve, Elomi and Goddess.

Taylor Strapless Bra - Freya Lingerie
We are excited to be joining the Wacoal Group, with whom we share a very similar business ethos, culture and values.

Based in Desborough Northamptonshire, Eveden design lingerie and swimwear collections from an A to K cup. Every bra – from a strapless bra to a sports bra - is designed to offer great support, shape, fit and fashionable style, even up to larger cup sizes. In all, over 5,000 customers across 50 countries wear Eveden products.

Formed more than half a century ago, Wacoal Holdings have affiliates in 21 countries. Wacoal design bras in sizes from AA to HH cup, and from 30 to 44 back – as well as shapewear created to meet the needs a wide range of body types.

Richard Murray, President of Wacoal America described how the deal was an important step forward for the organisation: “Our acquisition of Eveden, a company which has established a leading presence in the key markets of Europe, North America and Australia significantly accelerates our corporate strategy for overseas expansion. We look forward to working with the Eveden team and developing our businesses together.”

Tracy Lewis, CEO of Eveden Group added, “We are excited to be joining the Wacoal Group, with whom we share a very similar business ethos, culture and values. Being part of one of the leading businesses in the lingerie sector presents us with both a huge opportunity to develop the reach of our brands globally and our teams with great benefits for business and personal development. “

This latest development comes on the heels of some positive sales results for Eveden. The Group recently announced that consolidated net sales to the year ending June 2011 were up 18% year on year to over £80 million. The acquisition price, inclusive of debt to be assumed, is estimated at £148 million.

About Eveden
Eveden design and manufacture high quality, fashion-conscious lingerie and bra-sized swimwear, specializing in collections for the fuller busted and fuller figured woman. Their range of brands includes Freya lingerie, Freya Active, Fantasie, Fauve, Elomi, Huit and Goddess. For more information about Eveden please visit eveden.com or email press(at)eveden(dot)com

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Holly Henstock, PR Manager
Eveden Limited UK
+44 (0)1536 765208
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