Freya Celebrate One Year Of The Bra Doctor

Share Article

Freya lingerie are celebrating the first birthday of their Bra Doctor online app.

Freya Lingerie - Elize Lavender Balcony Bra
Freya’s Bra Doctor team are able to field questions on a wide range of lingerie issues. Common topics include difficulty matching bra and body shape, as well as ill-fitting cups or straps.

Found on Facebook and freyalingerie.com, Bra Doctor is designed to offer confidential advice on virtually any bra-related topic – from why you might choose a balcony bra rather than a full cup, to dealing with common problems, such as tight straps or loose underbands.

The Bra Doctor was launched on facebook.com/freyalingerie on 8th March 2011, when women were first invited to submit their bra queries to Freya’s team of lingerie experts. Each submission then receives a response with 48 hours. The questions and answers are shared online, but user confidentiality ensures that all queries remain anonymous.

In its first year, over 770 questions have ben submitted to the Bra Doctor, averaging nearly 60 every month. Initially, Freya expected that the majority of issues raised would concern bra fitting. Given that Freya estimate that around 80% of UK women are wearing the wrong size, it’s always been an issue that’s caused plenty of debate. However, results so far have shown more of a mix of questions. 48% of comments have been fit-related, while 37% have been about bra style.

Freya’s Bra Doctor team are able to field questions on a wide range of lingerie issues. Common topics include difficulty matching bra and body shape, as well as ill-fitting cups or straps. In fact, no less than 22% submissions have been about underwires.

When it comes to style, many women come to the Bra Doctor looking for advice on how their bra can complement their outfit. Explaining, for instance, how a balcony bra works well when worn under a low-cut top because it provides less coverage to reveal more cleavage.

Freya designs lingerie, loungewear, swimwear and sports bras especially for women with larger bust sizes. Based in Northamptonshire, UK, Freya is part of the global Eveden Group. For more information about Eveden please visit eveden.com or email press(at)eveden(dot)com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Holly Henstock, PR Manager
Eveden Limited UK
+44 (0)1536 765208
Email >
Visit website