Friendster Launches All-New Blogs and Forums

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Over 90 Million Friendster Users Can Blog and Participate in Discussions Within the Friendster Community.

Friendster

Personal blogging and participating in online discussions on various topics are popular online activities, especially in Asia where the Internet and social networks represent indispensible outlets for self-expression and communication. Millions of our 90 million Friendster users are already using our new Blogs and Forums properties that are part of their favorite social network

Friendster, Inc., a top 20 global website based on traffic and the #1 social network in Asia, today announced that the all-new Friendster Blogs and Forums are available to Friendster's over 90 million members worldwide. Both products have been enhanced with new features and redesigned.

All-new Friendster Blogs
The newly enhanced Friendster Blogs enable members of the Friendster community to quickly and easily create a personal blog. Each blog can be customized with themes and skins available on Friendster today, and thousands more available across the web, or users can create their own style, colors, fonts and page layout using common HTML and CSS web languages. Friendster users can also add a variety of widgets and a personalized badge for their blog right from the design tab of every Friendster blog. Users can also embed into their blog photos directly from their Friendster photo albums and videos from popular video sites such as YouTube.

Friendster Blogs can be utilized in a variety of ways, including sharing thoughts, expressing opinions, sharing photos and videos, keeping a daily diary, writing reviews, displaying items for sale, and more. Users are required to log-in or sign up on Friendster to start a blog.

Friendster blogs are built on WordPress, an Open Source publishing platform used by millions - including many global top-tier news sites and publishers.

All-new Friendster Forums
Friendster's new Forums allow Friendster users to participate in discussions within a variety of categories including music, sports, lifestyle, celebrities, TV, fashion, health, religion, food, dating, finance and more. Users can join a current discussion or start a new one under a specified category. Posts are organized under each category by most recent. Each post is time stamped and includes a thumbnail photo linked to the Friendster profile of the user, so users can easily meet others in a discussion.

Friendster Forums also include a "star rating system" that allows each user to rate each topic within each category; this makes it even easier to find the best discussions on Friendster. Forums can be accessed by going directly to http://www.friendster.com/forums. Users are required to log-in or sign up on Friendster to post topics. Forums were previously available on Friendster, but only to users in select countries.

"Personal blogging and participating in online discussions on various topics are popular online activities, especially in Asia where the Internet and social networks represent indispensible outlets for self-expression and communication. Millions of our 90 million Friendster users are already using our new Blogs and Forums properties that are part of their favorite social network," said David Jones, vice president of global marketing at Friendster. "Friendster's new Blogs and Forums will facilitate communication, sharing and exchange among all Friendster users, and even those not on Friendster yet, as both products are available to non-members for viewing."

Friendster Leads in Asia and is a Top 20 Global Website
Friendster is the #1 social network in Asia, with over 65 million registered users and over 50 million monthly unique visitors from Asia.* In Asia, Friendster has more monthly unique visitors than any other social network. Plus, Asia is the largest market of Internet users (Asia has 41% of the world's Internet users while the U.S. has only 19%), and Asia is the fastest growing region in the world.** Friendster has a loyal and growing user base throughout Asia in the following top 10 countries for Friendster: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore and South Korea.

Friendster is a top 20 global website in the world in terms of traffic, serving over 18 billion page views a month.** Friendster is 1st in "user engagement" among the top five global social networks, with users spending an average of 187 minutes per visitor per month on http://www.friendster.com.**

About Friendster
With more than 90 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests. Friendster prides itself in delivering an easy-to-use, friendly and interactive environment where users can easily connect with anyone around the world via http://www.friendster.com or m.friendster.com from any Internet-ready mobile device. Friendster has a growing portfolio of patents granted to the company on social networking, with more expected over the next several months. Headquartered in Mountain View, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures and individual investors. For more information, visit: http://www.friendster.com.

*comScore Media Metrix, Asia Pacific and Worldwide Data, September 2008
**Google Analytics and Friendster Internal Data, September 2008

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Lerin O’Neill
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