the market research is clear. Coffee drinkers are passionate about the flavor of their coffee. And with these products, consumers will enjoy the absolute best flavor from the first cup to the last.
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Springville, UT (PRWEB) March 20, 2009
Each and every day Americans drink more than 300 million cups of coffee. What most Americans don't know is that their coffee is most likely stale. Once you open that can or bag of coffee, you are in a race against time. The longer coffee is improperly stored the quicker it loses its original flavor. Proper coffee storage is the only way to keep coffee tasting better longer.
A new company called Friis (pronounced "freece") has created the perfect coffee storage solutions. Friis is a new division of Wing Enterprises, Inc., the manufacturer and marketer behind the record-breaking Little Giant Ladder television marketing campaign.
The first two patented Friis products to launch in 2009 are the Friis Coffee Savor and the Friis Coffee Seal. The Coffee Savor's exclusive Friis Freshness Valve vents away trapped CO2 without letting in moisture, light or air. With the Coffee Seal, a coffee bag's built-in valve continues to work as the Coffee Seal re-creates the original air-tight seal. Inventor Keith Emmel explains, "Roasted coffee, both whole beans and grounds, faces four common enemies to freshness. Moisture, light, air and trapped CO2 gas all destroy the sugars and essential oils that provide the rich, full flavor that coffee drinkers love. If you eliminate these four factors, your coffee will taste better and stay fresh longer."
Learn more about the Coffee Savor at BuyFriis Website
Once coffee becomes bitter or stale, consumers either fight through the unpleasant taste or just throw it away. Considering the average bag of coffee costs $10 and lasts just 2 or 3 weeks, the average consumer spends hundreds of dollars on coffee each year. What percentage of that is discarded? What if people didn't have to throw that last half of the bag away? What if they could enjoy two different flavors of coffee at once? What if everyone's coffee tasted great from the first scoop to the last?
Look for Friis on TV this spring. The company will be launching a nationwide direct response TV campaign in March 2009. H. Arthur Wing, president of Wing Enterprises, adds, "the market research is clear. Coffee drinkers are passionate about the flavor of their coffee. And with these products, consumers will enjoy the absolute best flavor from the first cup to the last."
Learn more about Friis and the full line of Friis products at FriisCoffee Website