Granite Transformations Selects FRM Solutions for Franchise Relationship Management

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Granite Transformations, provider of alternatives to traditional countertops, backsplashes, and floors, prepares for continued growth with end-to-end Franchise Management Solution from FRM Solutions. FRM Solutions is built on the industry’s leading Microsoft Dynamics CRM platform, and can be customized for each franchisor based on their specific needs. FRM Solutions was founded by Red Clay Consulting, an Atlanta-based Microsoft Gold Certified Partner, who has completed hundreds of CRM implementations over the past 10 years.

FRM Solutions

“We chose FRM Solutions because we wanted the flexibility to easily customize a solution for our franchise,” said Yvonne Rohrbacher, vice president of worldwide training, Granite Transformations. “No two franchises are the same."

FRM Solutions (http://www.frmsolutions.com), a leading provider of relationship management solutions for franchisors, announced today Granite Transformations’ selection of the FRM Solutions Franchise Management software to assist in managing its relationships with franchisees.

“We chose FRM Solutions because we wanted the flexibility to easily customize a solution for our franchise,” said Yvonne Rohrbacher, vice president of worldwide training, Granite Transformations. “No two franchises are the same, and other solutions we evaluated only met part of our business processes.”

FRM Solutions is built on the industry’s leading Microsoft Dynamics CRM platform, and can be customized for each franchisor based on their specific needs. FRM Solutions was founded by Red Clay Consulting, an Atlanta-based Microsoft Gold Certified Partner, who has completed hundreds of CRM implementations over the past 10 years.

“We’re very proud to add Granite Transformations to FRM Solutions’ family of franchisor clients,” said Paul Marnell, managing partner, FRM Solutions. “We treat each new client as a partner, and Granite Transformations is no exception. We’re here to help support their continued success.”

The deployment of FRM Solutions’ application for Granite Transformations’ is expected to be customized, launched, and in full use within 60 days.

About Granite Transformations
With U.S. offices based in Miramar, Fla., Granite Transformations, a division of Trend USA, has facilities and showrooms around the world offering new and exciting alternatives to traditional countertops, backsplashes, floors and more. The first Granite Transformations franchise opened in 1996 in Perth, Australia. Consumer response to the revolutionary resurfacing process was overwhelming resulting in growth across Australia and New Zealand. With the first U.S. offices opening in 2001, Granite Transformations now has nearly 100 showrooms across the United States with more showrooms opening every year. In 2004, the company began UK operations and is now also growing throughout Europe. In addition to easy installation and beautiful surfaces, the company also offers its customers the convenience of quality cabinet refacing.

About FRM Solutions
FRM Solutions is a complete franchise management software application that allows franchisors the opportunity to interact with franchisees on a deeper level and strengthen their business relationships. From recruiting new franchisees, through tracking projects associated with opening a new franchise location, operating and tracking performance of each franchise, to managing any complaints, FRM Solutions provides a comprehensive yet customizable program that is truly affordable as an alternative to current proprietary products. For more information about FRM, visit http://www.frmsolutions.com.

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Rich Mullikin
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