Frontier Natural Products Co-op™ Expands Private-Label Organic Spices

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Increased Consumer Demand Drives Opportunity

Certainly a key reason retailers are focusing on organic store-brand spices is that consumers are prioritizing sustainable and socially responsible products

Frontier Natural Products Co-op™, a leading U.S. manufacturer of natural and organic products, announced today the creation of a private-label division to provide organic spices, seasonings, and baking flavors to grocery retailers.

"As the organic segment of the spice market continues to outpace the growth within the total category, we've been working with numerous grocery retailers to develop private-label organic seasonings for their stores," states Clint Landis, Chief Marketing Officer for Frontier Natural Products Co-op. "The new Private Label division will focus on top-selling organic bottled spices, seasoning mixes and baking flavors. In addition, Frontier can customize product sets for retailers to meet customer demands and individual market preferences," notes Landis.

Frontier is especially well-positioned to support the growth of private-label organic spices because of the quality of organic raw materials it purchases through Well Earth™, its ethical and sustainable sourcing program. "Certainly a key reason retailers are focusing on organic store-brand spices is that consumers are prioritizing sustainable and socially responsible products," adds Landis.

Frontier was the first certified organic spice company in the U.S. and is the number-one supplier of bottled organic spices in the U.S. "Frontier has always held itself up to the highest quality standards in the industry and our recent 'Superior' rating from AIB (American Institute of Baking) affirms that commitment," states Landis. "When you factor in Frontier's custom product development, rapid turnaround, and superior in-house label design capabilities, we are best positioned to make retailers' private-label seasonings a success," he adds.

A key factor in Frontier's entry into the private-label organic spice segment is the fact that retailers are introducing new food lines to meet consumer demand for high quality and value pricing. With the recent downturn in the economy, consumers are dining-out less and searching for ways to spice up their dining-in experience.

According to Private Label Magazine, market share for store brands has surpassed 21 percent of unit sales at supermarkets, and 41 percent of American shoppers now describe themselves as frequent store-brand buyers.

"As is the case with all its product lines, Frontier will provide the highest levels of ingredient availability and consistent quality at competitive prices in its private-label line," concludes Landis.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier™, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social, environmental and financial responsibility. For a complete review of Frontier's sustainability programs, visit http://www.frontiercoop.com/sustainabilityreport/. For more information about the co-op and its products, visit Frontier's website at http://www.frontiercoop.com.

Media Contact:
Steve Krusie
319-227-7996 ext. 1359

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