Frontiers North Adventures Partners with Hudson's Bay Company to Enhance Guest Experience

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Frontiers North Adventures has partnered with the Hudson's Bay Company to outfit the Tundra Buggy Lodge with iconic Hudson's Bay Company Point Blankets.

Frontiers North's Tundra Buggy Lodge outfitted with iconic Point Blankets from the Hudson's Bay Company

At the core of both Frontiers North Adventures and the Hudson's Bay Company, we are companies of adventurers," said John Gunter, General Manager, Frontiers North Adventures.

Frontiers North Adventures is thrilled to announce a new partnership to mark the 2012 polar bear season. The Canadian adventure travel company has partnered with the Hudson's Bay Company to outfit the Tundra Buggy Lodge with iconic Hudson's Bay Company point blankets and other items from the Hudson's Bay Company Collection.

"At the core of both Frontiers North Adventures and the Hudson's Bay Company, we are companies of adventurers," said John Gunter, General Manager, Frontiers North Adventures. "This partnership fits perfectly with our mission to ensure that our guests experience the wildlife, history and culture of Canada's north."

Building on Frontiers North's goal to create an authentic travel experience, guests who stay at the Tundra Buggy Lodge will learn about the Hudson's Bay Company on tour and then enjoy curling up at night under the iconic point blankets that played a part in the early fur trading done by Hudson's Bay Company explorers in this area.

"We're excited for our guests to arrive at the Tundra Buggy Lodge and see it outfitted with iconic Hudson's Bay Company point blankets," said Gunter. "Curling up in these cozy stripes is a great way for guests to experience part of the history of the area, just like traders and guides did here hundreds of years ago."

"As the oldest commercial company in North America, we have become intricately and permanently woven into the Canadian culture, evolving into one of Canada's most beloved brands", said Alison Coville, Senior Vice President, Private Design and Development. "We are excited to partner with Frontiers North and to help deliver an authentic Canadian experience to their guests. There's nothing more Canadian than the Hudson's Bay Company stripes!"

Frontiers North's Tundra Buggy Lodge provides an opportunity for total immersion in polar bear country. Located on the shores of Hudson Bay in Manitoba Conservation's Churchill Wildlife Management Area, home to the largest aggregation of polar bears in the Churchill area and the world, this unique Lodge offers guests a once-in-a-lifetime travel experience.

About Frontiers North Adventures
Frontiers North specializes in authentic adventures in Canada's North providing guests with the opportunity to experience the wildlife, history, and culture of the people of the north. Owners and operators of the world-famous Tundra Buggy® Adventures, Frontiers North offers a variety of wildlife-viewing programs, the most popular being polar bears in Churchill.
http://www.frontiersnorth.com
Facebook: http://www.facebook.com/frontiersnorth
Twitter: http://www.twitter.com/frontiersnorth

About Hudson's Bay Company
Hudson's Bay Company (HBC), founded in 1670, is North America's longest continually operated company and is a leading retailer offering a wide selection of branded merchandise in Canada and the United States through its three banners. In the United States HBC operates Lord & Taylor, a fashion department store with 48 full-line store locations throughout the northeastern United States and in two major cities in the Midwest. In Canada, HBC operates Hudson's Bay, Canada's largest national branded department store with 90 locations. With approximately 29,000 associates in Canada and the U.S., Hudson's Bay Company banners provide stylish, quality merchandise at great value and with a dedicated focus on exceeding customers' expectations.

For further information:
Tricia Schers
Marketing & Communications Manager
Frontiers North Adventures
Ph. 204-949-2050
Email: tricia.schers(at)frontiersnorth(dot)com

Michelle Veilleux
Public Relations Manager
The Bay
Ph. 416-861-4306
Email: michelle.veilleux(at)hbc(dot)com

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Tricia Schers

Michelle Veilleux
The Bay
416-861-4306
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