The frozen bakery market serves major retail grocery, club stores, mass merchants and food service operators across the globe.
(PRWEB) July 24, 2012
The industries producing bakery products represent a wide range of products, including fresh and frozen bread, cakes, cookies, mixes and dough, and tortillas. The frozen bakery sector serves major retail grocery, club stores, mass merchants and food service operators across the globe. The frozen bakery market has been characterized by significant product innovation, new product introductions, and an overall shift in the market to higher quality, premium products. Leaders of the market have focused on higher quality products using better ingredients and improved production and freezing technology. In keeping with the overall trend of increased convenience and shorter preparation time, a number of producers are marketing single-serve frozen bakery products.
Typical frozen bakery products include various croissants, baguettes, burger buns, rolls, danish pastries, brioches, cakes, savory pastries as well as so-called American products such as bagels, doughnuts, muffins and cupcakes, all of which are categorized in the bread, viennoiserie, patisserie (BVP) segment, with bread products making up three quarters of the total market. Other segments include savory pastry snacks and pastry bases.
Frozen bakery is predominantly a business-to-business industry in which products are sold into various distribution channels such as large retail chains with in-store bakeries, artisan bakers, filling stations, quick service restaurants, foodservice companies, on-the-go retail outlets, restaurants, hotels and coffee houses. Less than 15% of frozen bakery products are sold directly to consumers.
MarketsandMarkets proposes to use secondary as well as primary sources for researching the global markets for frozen bakery market in different applications. Various secondary sources such as annual reports, magazines, and databases will be used to identify and collect information useful for this extensive technical and commercial assessment. The primary sources –experts from related industries and suppliers will be interviewed to obtain and verify required information to confirm the accuracy. Considering the nature of end-use industries of frozen bakery products, primary interviews will have to be conducted through a wide spectrum of industry sectors. Also, information will be gathered from raw material suppliers. Primary research is of utmost importance in this study. The collected information will be presented in the form of detailed research report.
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