Frozen Prepared Foods: A Global Outlook
San Jose, CA (PRWEB) September 2, 2008
Healthy and premium products are proving to be strong growth areas in the frozen desserts category. Higher consumer disposable incomes, attractive promotional pricing strategies and wide-reaching distribution networks also help infuse vigor into the relatively mature frozen food category. The sheer variety of frozen foods available in the global marketplace mirrors the growing popularity of products, such as, frozen fruits and vegetables, frozen ready meals, savoury bakery and frozen desserts. Frozen prepared foods, a segment within the frozen foods market faces stiff competition from fresh and chilled alternatives.
Although characterized by high price discounting, frozen prepared foods market will continue to gain momentum benefited largely by fast paced consumer lifestyles, rising average annual incomes and exposure to western and international cuisine. With longer working hours and more women joining the workforce, consumers are refraining from cooking traditional meals at home and are switching over to easy-to-prepare foods. Longer storage time ranks as a critical factor in the growth of these products in the marketplace.
Frozen ready meals and meat products are expected to witness a dynamic rise in demand, as manufacturers continue to introduce value-added products, such as ready meals in various fish and meat flavors. Frozen pizzas will continue to benefit from the increasing diversity in product offerings, such as gourmet and "fill-'em-up" pizza. Frozen dessert market is dominated by ice creams, while rest of the category includes frozen yogurt, frozen novelties, water ices and sherbet. The ice cream market is characterized by a high degree of brand awareness, frequent new flavor launches, and range extensions, and high profile advertising, marketing and promotional activities. Attempts by manufacturers and retailers to promote ice creams as an all-year-round dessert option is reaping rewards in this notoriously weather-sensitive segment. Healthy ice creams with low fat and sugar content are becoming popular as consumers turn health conscious. Ice cream rich in calcium, protein, and fruit content, are anticipated to witness an increase in demand. Furthermore, with innovation in ice cream brands and success of multipacks of single-serve impulse items, sales of take-home ice cream are expected to increase in the future.
In conclusion, the market for frozen prepared foods is expected to experience effervescent innovation in terms of product quality, packaging, ingredients, and processing, thereby translating into better taste, quality and shorter freezer-to-table time. A key challenge, the market continues to face is the perennial combat with fresh food products on counts of quality and health.
The report titled "Frozen Prepared Foods: A Global Outlook", published by Global Industry Analysts Inc, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the industry including a rudimentary coverage of major product segments, and trends influencing the industry, which in the recent past has experienced a flurry of innovation in response to demands of time-crunched consumers living life in the fast lane. The report provides exclusive coverage on bakery products, and frozen desserts with discussions covering the growing popularity of frozen pizza/ice creams, retailing/distribution trends, implications arising out of the proliferation of multinationals, factors affecting consumer preferences, thorny trade barriers, and future business strategies likely to emerge into industry best practices. Markets briefly abstracted to offer an on-the-fly insight into regional level dynamics include the US, UK, China, India and Thailand. The report also offers a recapitulation of recent big-bang mergers and acquisitions, and high profile corporate developments, in addition to providing an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 643 companies worldwide.
For more details about this research report, please visit http://www.strategyr.com/Frozen_Prepared_Food_Industry_Market_Report.asp.
About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Email press @ StrategyR.com
Web Site http://www.StrategyR.com