Frozen Desserts: A Global Strategic Business Report
San Jose, California (PRWEB) March 17, 2008
Manufacturers are introducing a range of niche products in the market, specifically to appeal to different tastes of consumers. Launch of several ice creams specifically meant for adults has contributed to a large extent in drawing consumers towards purchases by active indulgence. Consumers are now more ready to indulge in ice cream consumption, particularly on weekends and engage in purchases for home consumption while watching TV or taking dinner or as an after dinner specialty.
Consumers exhibiting health-consciousness are developing interest in low-fat products and are avoiding premium products. Consumer's shifting interest towards low fat products has enabled frozen dessert producers to develop a wide variety of lower-fat products. Efforts are made to satiate the changing needs of the consumers by producing reduced-fat and low fat ice creams. Redefinitions have brought about new nomenclatures of low fat and reduced-fat frozen dessert products.
Europe is the largest frozen desserts market in the world and is projected to cross US$47.3 billion by the year 2015, as stated by a recent report published by Global Industry Analysts, Inc. Asia-Pacific is the fastest growing frozen desserts market worldwide and is projected to register a CAGR of about 5.0% over the period 2001 to 2010. A marked change is witnessed in the frozen novelties category with key players in the frozen desserts market extending their frozen novelties product line. Numerous mix-in products offered by marketers of frozen desserts are in line with consumers preferring rich products. Growth in the frozen desserts market is on account of the split between two diverse classes of fat-free and low-fat classes on one hand and the full-fat category on the other. These classes serve the varied tastes of consumers according to their preference for various fat contents. Ice cream market is the largest segment in the global frozen desserts market and is projected to account for a share of about 67.7% by the year 2010.
Frozen desserts come under the consumer non-durables industry category. Sales of frozen desserts are therefore influenced by shifts in the economy, as is the case with food sales. In the frozen desserts sector, a lot of emphasis is laid on continuous innovations. These include developing new products and improving existing ones by incorporating additional features. These products are also characterized by the brand image created by the respective companies to provide retail shelf dominance. New products thus introduced enable producers to develop a good product mix which in turn create an entry barrier for competitors, while on the other hand generate sales for the company.
The report titled "Frozen Desserts: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides a review of market trends, competition, product overview, trade standards, product introductions/innovations, and recent industry activity. The study also analyzes market data and analytics in value sales for regions such as United States, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World by the following product segments - Ice Cream, Frozen Yogurt, Frozen Novelties, and Others.
Key players dominating the global frozen desserts market include Dunkin' Brands Inc., Dannon Company Inc., H.J. Heinz Company, J&J Snack Foods Corp, Royal Wessanen nv, Kraft Foods, Inc., Meiji Dairies Corporation, Nestle SA, Dreyer's Grand Ice Cream Inc, Rich Products Corporation, Sara Lee Corporation, Snow Brand Milk Products Company Ltd., and Unilever NV, among others.
For more details about this research report, please visit http://www.strategyr.com/Frozen_Desserts_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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