Fruit and Veg Portal Takes Chefs by Storm!

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Imagine. You're a chef. Time's scarce and the last thing you need is hassle on the buying front. Sometimes the only time you have spare is in the early hours. You need a reliable, flexible supplier who operates in the 21st century, understands that time is money and knows your industry inside out. Fruit and Vegetable Wholesaler

We still take telephone, fax and answer phone orders

If that sounds impossible, you'd be wrong. Help is at hand for the UK's new breed of cyber-chefs. They're fluent in the internet. They're as time-poor as they ever were. And they're desperate to simplify the traditionally cumbersome supply process. is the brainchild of entrepreneur Daniel Ox, a BT Essence Young Entrepreneur Award winner whose family has run a successful wholesale vegetable and fruit supply business for almost 100 years out of New Covent Garden Market. He explains, “Fewer of our clients were ordering by telephone and fax. We were experiencing a flood of 'new breed' chefs coming through the ranks. They were internet savvy and they were used to getting what they wanted instantly. It was obvious that the internet was about to become the most powerful tool in the box for chefs determined to make their kitchens more efficient.”

The result? The first online portal through which chefs can order quickly and easily online. “We still take telephone, fax and answer phone orders,” adds Ox. “But most chefs order via their PC, laptop, PDA or Blackberry.” As well as easy ordering, provides a vast range of quality produce. More than 1500 key products in total, covering everything from fruit and veg to nuts, salads, herbs and spices, mushrooms, dairy, frozen and prepared produce. They're available 6 days a week and they deliver right across the South of England. Chefs can order as late as 1am for same day delivery, or simply visit the site to browse an ever-changing menu of delicious essential ingredients.

“Moving my family business online has taken it to a new level and we believe our offering is the best on the market. As a wholesale vegetables and wholesale fruit supplier we're committed to providing our clients with exceptional quality products, sourced fresh every day” says Ox.

Chef Steve Walpole is Executive Chef for BA and Consultant Chef to Fruitandveg. He appreciates the ease of ordering, personal touches and the market report provides, commenting “This is an excellent tool that lets Chefs see exactly what's available to them and at what price. They can log on from anywhere in the world, place orders for their kitchens within a matter of minutes and take full control of invoicing.”

About Fruit & Veg
Established for almost 100 years and still operating from London’s New Covent Garden Market, Fruit and Veg is a leader in fine fresh produce delivery to the UK catering trade. With a simple online ordering facility, chefs and purchasing managers can now order and arrange delivery of all of their produce quickly and easily, from a range of more than 1500 products. Innovation, product quality and service are considered to be the core value of Fruit and Veg. These core values are the reason they supply some of the UKs very best establishments.

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