Digital Marketing Agency FRWD Bolsters Engagement & Delivery with Two Key Hires

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New directors Laura Hoey and Tina White join FRWD to help solidify enterprise level client relationships and centralize service delivery as the agency continues its rapid growth

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We don’t just build advertising. We build capabilities, and hiring Laura and Tina marks a shift in the growth pattern of FRWD as we build our organization around this core difference maker for clients.

FRWD (, a uniquely comprehensive digital marketing agency, today announced the appointment of two new directors at the company. Part of a push to boost overall headcount by more than 20 percent in the first quarter alone, Engagement Director Laura Hoey and Resource Director Tina White both assume new positions at FRWD effective immediately and signal the beginning of a new growth phase for the company.

“FRWD creates sustainable digital marketing for clients to help them control costs and set the stage for success. This unique model helps FRWD execute some of the industry’s most inventive campaigns for many of the nation’s top brands, but all hiring to date has focused on acquiring talent to strengthen these media and technology capabilities,” said John Grudnowski, FRWD founder and CEO. “We don’t just build advertising. We build capabilities, and hiring Laura and Tina marks a shift in the growth pattern of FRWD as we build our organization around this core difference maker for clients.”

FRWD’s unique approach to building marketer capabilities for clients sometimes sacrifices short term agency revenue gains to build strong, long-term client relationships. FRWD helps many clients evaluate the potential of new and emerging marketing channels. When a new channel delivers strong returns on investment or other demonstrable success, FRWD often works with clients to help them in-source the channel. Beyond FRWD’s core media and advertising work, the agency provides foundational development, education, talent acquisition and other services to help clients make these new campaigns sustainable, efficient and effective. Hoey and White join FRWD to help streamline this unique model and ensure scalability and strategic consistency as the agency continues to grow.

As Engagement Director, Hoey will focus on enhancing and scaling strategy, communication and deliverables for FRWD clients. She brings a wealth of agency and marketer-side experiences to FRWD. Prior to joining FRWD, Hoey served as account director at mono and VP, client services at Schematic. Her expertise lies in marketing consumer packaged goods, financial services and healthcare. She has worked with top brands that include American Express, Best Buy, General Mills, Target and others.

As Resource Director, White brings more than 16 years of digital marketing experience to FRWD where she will oversee the agency’s resource management initiatives. Previously the Resource, Director at Aimia, she will focus on expanding the company’s project management capabilities, continuing to improve deliverables, and solidifying processes for the deployment of teams and talent on behalf of clients.

Editor’s note: Photos of Laura Hoey and Tina White are available upon request.

About FRWD:
FRWD is a unique digital marketing agency that takes a more comprehensive approach to helping companies make the best digital marketing investments. Not only does FRWD combine top media talent with today’s best technology tools and platforms to ensure accountability and success; the agency also develops strategy and acquires talent for clients to create sustainable campaigns and drive continual improvement. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is based in Minneapolis. Learn more at or follow FRWD on Twitter (@followFRWD).

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Addie Reed
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