Mobile Agency BrandinHand Acquired by Minneapolis Based FRWD

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BrandinHand to become a wholly-owned subsidiary of FRWD

Together, we will set new standards in measuring mobile’s impact and role in clients’ business.

FRWD (, a uniquely comprehensive digital marketing agency, today announced the integration of BrandinHand (, an award-winning mobile marketing agency. Prior to becoming a wholly-owned subsidiary of FRWD, BrandinHand executed more than 650 successful mobile campaigns and developed mobile strategy on behalf of such clients as Procter & Gamble, Best Buy, Coca-Cola and American Express.

“By acquiring BrandinHand, FRWD has essentially gained the top minds in mobile marketing,” said John Grudnowski, FRWD founder and managing partner. “Mobile holds a significant place in the present and future of marketing, and John Hadl, Matt Doherty and the rest of the team have proven extremely effective at delivering strong returns through scaled mobile campaigns for clients. Those clients are now the mobile leaders in their respective categories. The BrandinHand team has always kept their clients ahead of the curve, and this is precisely what they’ll be doing as part of FRWD.”

BrandinHand Founder and CEO John Hadl assumes the position of Partner Emeritus at FRWD. Hadl built BrandinHand as an advisory and media firm, essentially serving as a mobile marketing general contractor on behalf of brands who want to harness the best, most effective mobile marketing strategies. Hadl is often credited as a primary driver of growth within the mobile industry. He has served as a strategic adviser to Procter & Gamble for mobile and was named one of Advertising Age’s “40 Under 40” and one of BrandWeek’s “Marketers of the Next Generation.”

“Not all acquisitions are based on synergy, but BrandinHand and FRWD fit together as if the two companies were built with a merger in mind. We share many of the same core beliefs of building client capabilities and leaning heavily on data to improve marketing results,” said Hadl. “We’re excited not only to bring our mobile experience to FRWD clients, but to continue to lead the industry by tying mobile infrastructure and media into FRWD’s digital experience. Together, we will set new standards in measuring mobile’s impact and role in clients’ business.”

FRWD acquired BrandinHand for cash and stock.

To celebrate the joining of the companies, FRWD will be hosting intimate roundtable discussions with core clients in its Minneapolis headquarters and creating an all-Minneapolis mobile event featuring CEOs from top mobile marketing technology and service providers. Details will be available soon at

About FRWD:
FRWD is a unique digital marketing agency that takes a more comprehensive approach to helping companies make the best digital marketing investments. Not only does FRWD combine top creative talent with today’s best technology tools and platforms to ensure accountability and success; the agency also develops strategy and acquires talent for clients to create sustainable campaigns and drive continual improvement. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is based in Minneapolis. Learn more at

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Addie Reed
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