New ‘Fuelcard Freddie’ website helps businesses save on transport costs

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Successful website has unveiled a cheeky new mascot to make it easier for businesses to pick the right fuel card and save pounds at the pump.

Fuel Card Freddie

Fuel Card Freddie

“We are very excited about our new website, which makes it easier than ever for businesses to search the biggest range of fuel cards,” said Ian Watson, Founder of

Introducing “Fuelcard Freddie” – the brand new, colourful character is Choose a Fuel Card’s new animated star and helps walk website visitors through the largest choice of fuel cards available across the UK and Europe – making it easier for them to select the most suitable card to meet their needs from leading global fuel brands.

“We are very excited about our new website, which makes it easier than ever for businesses to search the biggest range of fuel cards,” said Ian Watson, Founder of

“We have had some great feedback and believe our new mascot Freddie and his easy to follow online guide will help businesses to get the best fuel card for them – and help them to stay competitive in these challenging times.”

The website constantly searches the most up-to-date offers available in the market for savings of up to 7p per litre.

In just a few seconds, users can search for cards by brand or business and there are features including frequently asked questions and news from across the industry.

The site also hosts its own route planner with details of thousands of UK and European filling stations to help businesses plan their journeys and save time and money.

“To find the best fuel card for your business you need to know what’s out there – we can tap into the largest site network in Europe,” added Ian.

“With fuel prices at an all-time high, it’s more important than ever that our customers have access to the best deals within a few clicks of a mouse. There are a wide range of options for HGVs, PSVs, LGVs, cars or mixed fleets – so the website is useful for businesses no matter what the fleet size, location or preference.”

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We have a limited number of competition prizes available to celebrate the website’s new mascot and relaunch. For more information please contact Katie Durose, at Profile Communication, on 01606 888111.


About has been developed to help business users choose a fuel card that meets their requirements for price and network coverage. Having worked in the oil industry for over 35 years, founder Ian Watson has used his experience along with a team of fuel card industry experts to identify the widest selection of fuel cards to offer to customers. The team continually evaluates additional fuel cards to ensure the website gives the best up-to-date offers available in this very competitive market.

About Fuel cards

Fuel cards should be a consideration for any business with a fleet, or even for individuals with high fuel consumption. In simple terms they provide an easy way for drivers to pay for fuel, although when a business signs up for a fuel card it receives much more than just a payment system. Fuel card services include reporting, information and optional extras, which improve efficiency and make life easier for the company and drivers.

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Kate Durose
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