Fuel Industries Announces Key Executive Changes in Response to Record growth

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Bruce Sinclair to join the interactive firm as Chief Creative Officer, Former CCO Warren Tomlin Promoted to President

Bruce brings to our studio a level of experience and creative insight that is rarely seen in the advertising industry

Ottawa, Canada, April 2 - In response to record growth, Fuel Industries is announcing several key changes to its executive roster, including the addition of internationally recognized advertising visionary Bruce Sinclair as Chief Creative Officer.

The former Creative and Art Director at industry giants such as DDB and TBWA will lead the creative and strategic process for Fuel's client projects, and help expand the direction of Fuel's advertising team.

"Bruce brings to our studio a level of experience and creative insight that is rarely seen in the advertising industry," said Warren Tomlin. "His history of creating some of the world's most acclaimed digital campaigns for some of the world's biggest brands makes him a crucial addition to our team at a time when our branded projects are rapidly expanding in scope and ambition. I can't think of a better person to help bring our clients' visions to successful fruition."

Fuel's recently announced satellite expansion in Los Angeles will be led by the agency's co-founder Jeff Doiron, who will be moving to California with his family to grow Fuel's newest office.

Warren Tomlin, having served as Chief Creative Offer since 2007, will step in to fill the role of President.

"For the past year and a half, Warren has been key in helping our business achieve its current level of success, not only as CCO, but in broader roles that have taken our vision to new levels," said Fuel CEO Mike Burns. "I'm thrilled that he has accepted the role of President, where he'll continue to be instrumental in helping direct and grow our company."

Fuel's expansions bring the agency even more presence in the industry at a time when brands are looking for richer and more creative digital integration.

About Fuel Industries    
Fuel Industries is a multiple award-winning interactive studio that lives at the intersection of marketing and entertainment. With over 100 employees and presence in Canada, the US, and the UK, Fuel has built audiences by creating entertaining online experiences both for major international brands and its own licensed entertainment properties. Fuel's diverse holdings include interests in game development, video production, sound design, social media, and mobile marketing. Passionate about redefining the interactive agency and inventing the future of online content, Fuel's clients and joint venture partners include Microsoft, Vans, McDonald's Global, and HBO. For additional information, visit http://www.fuelindustries.com.

For more information, please contact:
Nick Iannitti, Director of Communications
613-818-3560

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