August Issue of FuelNet Monthly Explains 5 Common Brand-Positioning Mistakes to Avoid

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Every action you take positions your brand and defines your reputation, whether you intend it to or not. For example, if your messaging says one thing and the customer experiences something else, you have brand disconnect. That positions your company as, at best, confused, and at worst, dishonest.

To help owners and managers of companies of every size create a consistent brand identity, the August issue of FuelNet Monthly reveals 5 brand-positioning no-no’s to avoid at all costs. The piece also explains why it’s critical to make branding a priority and the importance of playing into your customers’ emotions.

FuelNet Monthly is an 8-page newsletter designed to help subscribers maximize their marketing opportunities and grow their business. Each issue covers a range of relevant and timely topics, from direct mail marketing, Internet niche marketing, and consumer marketing trends to strategic communication, brand building online, and generating sales leads. Other articles in the August issue include:

  •     Ways to enhance customer satisfaction research
  •     How to survive a slumping economy
  •     Tips for effective pre-event marketing
  •     Why face-to-face trumps mass marketing
  •     How to reduce undeliverable mail

For more information about the August issue of FuelNet Monthly, please contact Ken Beaulieu, chief content creator, at 617.457.3901. Or visit to get a free copy of the FuelNet Smart Paper 10 Secrets for Successful Customer Relationship Marketing.

About FuelNet
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline “Marketing Smarts for the Growing Business,” FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNet’s Web site,, can subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase white papers, special reports, and books. The e-newsletter focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, and the Association of National Advertisers, to create and advance programs that drive emotional relationships with customers and best prospects. Services include communications consulting, market research, custom publishing, media sales and consulting, and design communications. For more information, visit

Ken Beaulieu


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