Sonsi™ Sponsors Full Figured Fashion Week(end)™ in Los Angeles Runway Finale Celebrates Fashion Gravitas of L.A.’s Silent Majority

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Sonsi.com—a new online shopping and social destination for women sizes 12 and up—is rewriting the Plus Size dress code just in time for Full Figured Fashion Week(end)™ in L.A., October 28-30. As lead sponsor of the event that celebrates beauty in all shapes and sizes, Sonsi™ will participate in Full Figured Fashion Week(end)’s grand Finale Runway Event, which is open to the public and takes place Saturday night, October 30th, at 7 p.m., at the Hyatt Regency Century Plaza (2025 Avenue of the Stars).

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When we sought to expand Full Figured Fashion Week into other markets, L.A. was our first choice.

Sonsi.com—a new online shopping and social destination for women sizes 12 and up—is rewriting the Plus Size dress code just in time for Full Figured Fashion Week(end)™ in L.A., October 28-30. As lead sponsor of the event that celebrates beauty in all shapes and sizes, Sonsi™ will participate in Full Figured Fashion Week(end)’s grand Finale Runway Event, which is open to the public and takes place Saturday night, October 30th, at 7 p.m., at the Hyatt Regency Century Plaza (2025 Avenue of the Stars). Spotlighting the site’s top 10 style picks for fall 2010, Sonsi’s “Essential Wardrobe” runway show is designed to bolster the full figured woman’s newfound fashion gravitas and inspire her to achieve her full fashion potential in a city that lives and breathes style.

The Sonsi showcase will feature a wide variety of looks from preppy casual, street chic and work wear to date night and holiday, culminating with a show-stopping evening gown from Sydney’s Closet’s Signature Collection. Sonsi resident stylists curated the collection, culling from among the site’s current and coming soon brands to dress each full figured model in ensembles that represent a few of the brands that Sonsi carries, including Loop18, alight, Lane Bryant®, Fashion Love, Catherines®, Derek Heart, Fashion Bug®, Baton Rouge and Trac, as well as Sydney’s Closet®. Free tickets to the event are being given away by members of The Curvy Collective, a network of the L.A. plus size community’s leading fashion bloggers including Curvatude, Stiletto Siren and Skorch Magazine.

“Sonsi is all about celebrating the full-figured woman and her rightful place on the fashion scene,” says Jill Hutchison, Sonsi publisher and runway showcase curator. “We’re proud to partner with Full Figured Fashion Week(end) to help L.A.’s real women feel stylishly comfortable in their own skin and achieve the fashion equality they deserve.”

On the heels of June’s highly successful Full Figured Fashion Week™ in New York, show founder and producer, Gwen DeVoe of DeVoe Signature Events, says she chose L.A. for her next venue to acknowledge the area’s vibrant plus size community, a silent majority in a town long known for its size zero population. “The full-figured woman is alive and well in L.A. She’s vocal and she’s got money to spend,” says DeVoe. “When we sought to expand Full Figured Fashion Week into other markets, L.A. was our first choice.”

According to DeVoe, Full Figured Fashion Week(end)™ will showcase the latest designs from the hottest, brightest and freshest talent, including the models that are redefining plus size fashion. Sonsi™ will join a Runway Showcase line-up that also includes Sealed with a Kiss, The Plush Boutique, Torrid, Hips and Curves, Chan.nel Karama, Ltd., Igigi by Yuliya Raquel, Lane Bryant, Kiyonna, Sassi Rebel Clothing, Jill Alexander Designs, Forever21+ and Fashion to Figure.

About Sonsi
Sonsi™ offers one of the largest online assortments of women’s apparel, accessories and products, specifically for real women sizes 12 and up. With over 100 apparel brands in one convenient shopping destination, Sonsi™ features trendy tops and bottoms, classy cocktail, evening and casual dresses, career wear, active wear, outerwear, swimwear, intimates, accessories and more, in a variety of price points from great brands such as Kiyonna, Lane Bryant, alight, Catherines, Fashion Bug, Cacique and more. SonsiLiving™, the social side of Sonsi™, is an inclusive online social community where real women can participate in social networking, groups and clubs, live power chat sessions, interactive quizzes and games, and stay informed with expert blogs, content and advice covering topics such as fashion, beauty, health, relationships and more. Sonsi, Inc. is a wholly owned subsidiary of Charming Shoppes, Inc. (CHRS).

About DeVoe Signature Events
DeVoe Signature Events is a full service event production and management company that specializes in fashion events and events for the plus size community. We pride ourselves in our ability to provide superior pre- and post-production services for any special event or fundraising project. In June 2009, DeVoe Signature Events launched Full Figured Fashion Week™ in New York, NY. After its successful launch, DeVoe Signature Events has created a mainstay and platform for the plus size fashion industry.

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Jill Hutchison, Publisher

Jennifer Bebon

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