It's no longer just a right brain or a left brain world
Albuquerque, NM (Vocus) August 17, 2010
According to the new book, Full BRAIN Marketing—for the small business, small business owners should apply “full brain” - right brain (creative) + left brain (logical) - thinking to traditional, digital and social media marketing to grow their companies, persevere and stay on top in both good times and in bad times.
“It’s no longer just a right brain or a left brain world,” says author DJ Heckes, award-winning CEO of EXHIB-IT! Tradeshow Marketing Experts and former National Board member of the American Marketing Association. “Marketing has been revolutionized. Consumers are embracing change, doing their own online research about products and services, and adapting to new product offerings faster than ever. Full brain marketing works best for businesses today.”
Heckes takes readers through the marketing basics and beyond, so that they learn to position their companies appropriately, identify the right market(s), reduce marketing risks, and market more easily and successfully. Heckes provides entrepreneurs with a road map for success based on her own experience coupled with expertise gleaned over the years from her favorite marketing and management gurus including Seth Godin, Bob Berg, Jim Collins, Michael E. Gerber, Dale Carnegie, Allen Fishman, Zig Ziglar, and David Allen. Full Brain Marketing combines and encapsulates philosophy and real world practice to shorten the marketing learning curve for busy small business owners.
In addition to differentiating activities of left-brain and right-brain thinking, her book’s unique features include:
Right Brain Thinking
- Five essential growth strategies in turbulent times
- The “Three More Ps” of marketing: People, Process and Physical Evidence
- An understanding of generational differences - in both customers and employees
- Collaboration with and “trust-based” marketing to customers: brings extraordinary value to marketing exchanges and builds long-term relationships
- Due diligence leadership and why great leaders are critical to a company’s marketing success
Left Brain Thinking
- Aligning vision and mission with company objectives
- Recognizing the vital importance of a Competitive Intelligence Plan
- Using metrics: track, test, and measure expenditures, performance and results in both on-line and off-line marketing campaigns
- Cutting costs: employees should be last
“In today’s hyper-competitive environment, it is more important than ever to be a thought leader in the marketplace and a visionary leader internally to confidently market one’s business,” Heckes says. “Business owners must rethink how to reach their target audiences, innovate – and innovate continuously – to have any reasonable chance of growth and continued success.”
About the author:
DJ Heckes, owner and CEO of EXHIB-IT! Tradeshow Marketing Experts and published author of Full BRAIN Marketing—for the small business, is truly passionate about two things: her clients and marketing. EXHIB-IT! is a GSA & Woman-owned small business headquartered in Albuquerque, NM. DJ started EXHIB-IT! in 2000 in her bedroom with just a computer and a telephone, and has since built a multi-million dollar company. In May of 2009, amid the recession, she opened a new division, Studio E Design and Production, which attracted 24.8% new business in six months. DJ’s book, Full BRAIN Marketing—for the small business - discusses how, if done properly, marketing can be accomplished more easily and with a far greater rate of success. The book explores and uncovers some of the ways to tie in traditional, digital and social media marketing to lead a business to profitability and avoid unnecessary mistakes, obstacles and easily avoided failures. For more information, please contact DJ Heckes at (505) 828-0574 or visit http://www.fullbrainmarketing.com.