Partnering with Amoena is a great opportunity to add another innovative brand to our expansive collection of both proprietary and national brands, giving our customers an even broader selection of sexy bras that look fabulous and provide ultimate comfort.
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New York, NY (PRWEB) February 07, 2012
fullbeauty.com, a revolutionary lingerie website that is part of Redcats USA’s OneStopPlus Group, announced today that it will be offering plus size bras from Mia by Amoena, an innovative product line that features groundbreaking technology and sophisticated designs, adding to fullbeauty’s definitive selection of bras that serve as wardrobe foundations.
Amoena’s line of beautiful lingerie offers the perfect combination of comfort and design with a cut specially developed to ensure reliable fit. Mia by Amoena’s unique patent-pending technology is the world’s first lingerie line with temperature-equalizing Comfort+ technology. Feminine and flirty bras are made from Comfort+ material, an Outlast® fabric densely saturated with micro capsules that regulate and balance fluctuations in a woman’s body temperature. The Comfort+ technology transfers heat away from, and back to, the body as needed, absorbing excess heat during a rise in temperature and gently releasing it when body temperature decreases. fullbeauty.com will offer Amoena bras in band sizes from 32 to 46 and up to an I cup in select styles; prices range from $66.00 to $77.00.
“fullbeauty.com offers true innovation in design and function and a no-compromise shopping experience,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty.com. “Partnering with Amoena is a great opportunity to add another innovative brand to our expansive collection of both proprietary and national brands, giving our customers an even broader selection of sexy bras that look fabulous and provide ultimate comfort.”
fullbeauty.com is the definitive solution for the 62 percent of U.S. women who are plus-size, and the 80 percent who are wearing the wrong size bra, as it provides an incredible selection of lingerie that has been especially designed for curvy women. Originally launched in September 2011, fullbeauty.com is a natural extension of the company’s plus-size women’s apparel business and is validated by its expertise in plus-size fit, quality, innovation and service. The website features plus size bras (from 36B to 50N) and lingerie representing the most comprehensive range of brands, styles, sizes and colors available anywhere in the world. Proprietary brands include: Comfort Choice®, Amoureuse® and Dreams and Co®.
fullbeauty.com is a division of the OneStopPlus Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands in the OneStopPlus portfolio include: Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), Full Beauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), Bargain Catalog Outlet - BCO® (BCOutlet.com) and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.
About Redcats USA
Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, AVENUE®, Woman Within®, Jessica London®, Roaman's®, fullbeauty.com, KingSize®, BrylaneHome®, Bargain Catalog Outlet – BCO®, The Sportsman's Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com - The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: redcats.com
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