FullQuota™ Inbound Marketing Program Recognized by Microsoft Dynamics as Best New Customer Lead Generation Campaign in 2011

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Protech Associates Wins Esteemed 2011 Distinction in Marketing Award

FullQuota, a leading provider for business to business (B2B) marketing, lead generation and inside sales outsourcing for cloud-based businesses, is happy to announce that Protech Associates was recognized by Microsoft Dynamics as the 2011 Distinction in Marketing Award recipient for the Best New Customer Lead Generation Campaign. Protech was presented this award for the Inbound Marketing Program created by FullQuota for MemberPoint™, Protech’s cloud-based association management software for small to medium sized associations and not-for-profit organizations.

The 2011 Microsoft Distinction in Marketing Award has been granted to companies that demonstrated a focused marketing campaign for various Microsoft Dynamics products during Microsoft’s fiscal year 2011. Recipients were selected from nominations and the winners were chosen based on marketing objectives, plans, and results deployed in Microsoft’s FY11. Winners were recognized in five categories: New Lead Generation, Existing Customer, ISV, Industry Targeted, and the Overall Best Marketing Campaign.

Protech Associates was granted the Best New Customer Lead Generation Campaign for its inbound marketing program to promote MemberPoint. FullQuota created a comprehensive Inbound Marketing program for MemberPoint designed to attract qualified buyers without paid advertising. The program included:

  •     Creating a new, custom website designed to capture target buyers’ attention;
  •     Creating new, share-worthy content;
  •     Optimizing that content for search engines (SEO) and other audiences;
  •     Promoting the content in the social mediasphere and other channels;
  •     Making it easy for buyers to take action and convert to leads with clear calls to action and lead conversion forms;
  •     And, most important, creating an inside sales organization to manage inbound inquiries, uncover qualified leads, and drive qualified buyers through the pipeline to close.

“We are honored to be presented with such a prestigious award by Microsoft Dynamics and grateful to FullQuota for the unique approach and creative ideas they brought to the table to develop the MemberPoint Inbound Marketing Program for which we won the award,” said Brian Bruffey, Chief Executive Officer, Protech Associates. “FullQuota has helped us lay the foundation from which we can successfully execute Protech’s business models. We look forward to continuing our journey and transition to Cloud solutions made even easier now by FullQuota.”

“We are grateful to Protech Associates for giving us the opportunity to develop this marketing program and to work with such an innovative and esteemed group of people,” said Reed Overfelt, Chief Executive Officer, FullQuota. “We’re excited to continue our support throughout the execution of the MemberPoint marketing campaign and to delivering outstanding results.”

About FullQuota™
FullQuota is the leading source for business to business (B2B) marketing, lead generation and inside sales outsourcing for cloud-based businesses.

Our passion (some might say obsession!) is making marketing and sales work - making them better, faster, and more affordable. That’s why some of the world’s most respected companies, including Avanade, Clearingworks™, and Admissions Lab ™ depend on us for demand generation, leads and closed sales!

About Protech Associates and MemberPoint™
Founded in June 2010, MemberPoint, LLC is a subsidiary of Protech Associates, Inc., the world's leading provider of Microsoft Dynamics CRM Association Management solutions for large associations and not-for-profit organizations since 1985.

MemberPoint provides associations of all sizes and shapes with everything they need to deliver engaging, memorable experiences for their members in one place – all delivered for one simple price.

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Suzanne Tormollen
Atingo Public Relations
281-785-1280
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