San Leandro, CA (PRWEB) August 30, 2011
Otis Spunkmeyer®, the leading cookie dough fundraising company, has launched a new website dedicated to education and best practices for fundraising. The site, otisfundraisingideas.com, will be a leading destination for fundraising coordinators interested in raising money for their school, organization, or non-profit cause.
While product fundraising, such as the cookie dough fundraisers offered by Otis Spunkmeyer, has been a long time staple for schools and other groups needing to raise money, there is a confusing array of information available online on how to maximize results.
“Our gourmet cookie dough has been fueling successful fundraisers for over twenty years, but we want to make it clear to the fundraising community that selecting a great product is only the first step if you want to exceed your goals,” said Doug Epperly, Vice President for Otis Spunkmeyer Fundraising. “Strong leadership, effective communications, and motivating volunteers all play a role in accomplishing your fundraising objectives.”
The core of the site is the Fundraising Ideas blog, a destination for tips and best practices. New content is being added regularly on topics such as marketing a fundraiser, working with volunteers, and cookie dough fundraising. “The content is going to add a lot of value to the fundraising community, regardless of whether selling cookie dough is a part of their development strategy today,” noted Liz Rayo, Director of Marketing for Otis Spunkmeyer Fundraising. “The principles of planning and executing this kind of event – business savvy and leadership skills -- are universal.”
In addition to the Fundraising Ideas blog, the site features a series of fundraising case studies. These stories, from actual fundraising coordinators, dive into what each group did to achieve (or surpass) their fundraising goals using Otis Spunkmeyer fundraising.
Lastly, Otis Spunkmeyer Fundraising is using the new portal to support existing customers. Tools such as a beautiful product gallery, online cookie dough catalog, and a fundraising calculator have been designed to maximize success. In addition, an event materials gallery features free, downloadable templates to assist with every step of a fundraiser. They include press release templates, web banners, scripts and announcements, and customizable PDF flyers.
“Cookie dough fundraising is a face-to-face process that brings communities together in support of a cause. And yet there are so many resources we can offer online to support that real-time process,” Rayo says. “This website is giving us a platform to do that. Anyone working on a cookie dough fundraiser will be able to reach marketing tools and templates with just a few clicks.”
Fundraising groups like schools, non-profits, and churches interested in running an Otis Spunkmeyer cookie dough fundraiser can visit OtisFundraisingIdeas.com online, or call 888-ASK-OTIS (option 3).
About Otis Spunkmeyer
Otis Spunkmeyer, a Northern California-based baked-goods manufacturer, markets a trusted brand name in the food and snack industry. With the #1 selling cookie dough in foodservice, the Otis Spunkmeyer brand has come to be recognized by consumers as synonymous with quality baked goods. Otis Spunkmeyer frozen cookie dough and other high quality baked goods are the most delicious choice for fundraising programs, and can also be found in foodservice and retail outlets throughout the country. For fundraising ideas or more information about cookie dough fundraising, visit http://www.otisfundraisingideas.com.
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