The Ultimate Funeral Marketing Seminar: Robin Heppell Reveals How Any Funeral Home Can Create An Effective Marketing Plan That Gets Results

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What makes the Be a Funeral Marketing Rock Star conference so different from all the other funeral home marketing events this year? This event actually walks attendees through the creation of their funeral home marketing plan from A to Z following the Funeral Marketing Blueprint method. This Blueprint will be unveiled at the "Be A Funeral Marketing Rock Star" event in February 2013 at the Hard Rock Hotel and Casino in Las Vegas, Nevada.

The Be A Funeral Marketing Rock Star Event Poster

The Be A Funeral Marketing Rock Star Event Poster

This is a "can't miss" event for those who prescribe to the "work hard - play hard" mindset.

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Robin Heppell knows funeral home owners and managers have a choice in which seminars and events to attend. With attendees investing hundreds of hours and thousands of dollars every year in professional development, the Funeral Marketing Blueprint program has been developed to give attendees a complete road map for their marketing initiatives. It is based on over 25 years experience, over $50,000 of education, the development of over 100 websites, and the creation of a multimillion dollar preneed program.

Robin Heppell, the creator of the Funeral Marketing Blueprint proclaimed, “What makes the Be A Funeral Marketing Rock Star a really unique learning experience is that it is a complete plan with a consistent message that can be implemented and not just random ideas from a variety of individual presenters."

This program is designed specifically for Funeral Home Owners and Managers. Jeremy DeBord, 4th Generation Funeral Director & Owner from Lancaster, PA. stated: "Way too often funeral home owners are unable or unwilling to adapt to the changing environment but spending some time with Heppell really was a breath of fresh air of someone who is in fact a forward thinker. I enjoyed the “flow” and “order” of the Funeral Marketing Blueprint starting with the marketing “legends” which have pioneered the world of marketing and the strategies and theories that they follow."

Conference attendees will gain easy, step-by-step knowledge on all of the following:

  •     How to incorporate all marketing channels including print, direct mail, websites, search engine optimization, social media, email marketing, mobile marketing, and online reputation management into an easy-to-implement marketing plan
  •     How to educate your potential client families to choose your firm instead of your competitor
  •     How to easily track your effectiveness of your advertising and eliminate the “guessing of what half of your advertising” works
  •     How to have your Funeral Home “Top Of Mind” at the very moment that a client family chooses a funeral home
  •     How to access what strategies are right for your market and how to implement them immediately to get maximum results

Heppell added, "Attendees will love the Rock Star format, especially being at the perfect venue, the Hard Rock Hotel & Casino. Besides having complimentary breakfast, lunch and snacks, each day will end with Hepp's Hot Seat Happy Hour where drinks will be served during an uncensored, anything goes, Question and Answer period. This is a "can't miss" event for those who prescribe to the "work hard - play hard" mindset. The conference at the Hard Rock will be one of a kind.

About Robin Heppell, CFSP
The Funeral Marketing Blueprint reveals insider secrets and proven techniques to making a funeral home's marketing plan more effective and easier to follow. Robin Heppell, CFSP of is recognized in the Funeral Profession as a marketing strategist and thought leader for positioning funeral homes to embrace the future and has spoken in front of thousands of funeral professionals on topics of Marketing, Strategy, Competition, Websites, Social Media, SEO (Search Engine Optimization) and Google AdWords.

For a brief overview of the Funeral Marketing Blueprint and the 7 Ms of Funeral Home Marketing, go to to download the Blueprint Overview.

For media inquiries, please visit for immediate download of the Funeral Futurist infographic.

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Robin Heppell, CFSP
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