Clutch Tees Celebrate Open Source Culture

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Clutchtees.com is a premier provider of innovative t-shirts meant to connect counter culture members in a glance. Specifically designed to unite the unique communities surrounding masterworks in popular culture, Clutchtees.com is a web-based storefront that allows anyone in the world to log on and purchase at anytime. With a specialized focus on media, humor, and retro styles, ClutchTees.com is a boundless resource for college humor, political satire and pop-culture inspired fashion.

New unique t-shirt designs are added every week.

But so many of our customers began requesting higher quality printing, and more stylish products. We were eager to do what we could on our end to keep everyone happy. The good news is that with more control over our apparel and manufacturing, we can serve more people looking--quite literally--to wear their humor on their sleeves.

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In today's open source culture, appropriating and altering images, ideas and phrases has been elevated to a new art form. However, one Washington DC-area company is capitalizing on the surge and taking it to a new level. The products and designs that grace Clutchtees.com are unique designs, which comment on, or transform the fiction of media to the reality of life. Clutch Tees offers a diverse combination of social commentary and fashionable apparel to make any pop-culture aficionado feel completely at home.

"What you wear says more about you than you think," says Rachel Abel, marketing executive for Clutch Tees. "A t-shirt with a clever design can communicate the kind of music you listen to, your political leanings, your sense of humor, whether you're net savvy or net oblivious--all in a matter of seconds. These are the things that connect people both on the web and in the real world."

This isn't Clutch Tees' first foray into the Internet t-shirt market. The group's first company was based on the print-on-demand e-boutique model, but after several years of successful sales, and skilled honing the cult media message, the group decided to break away from the CafePress and Threadless.com mold to garner greater control over product manufacturing. Unlike the many big name novelty or funny t-shirt sites which offer 100-150 designs printed on a limited selection of apparel, Clutch prints hundreds of their designs on a variety of t-shirt styles, colors and fabrics. Consumers can fully customize their order, but also rest assured that quality is watched with a careful eye. By adding innovative products like ultra-soft vintage-style shirts from American Apparel and plush skater-style hooded sweatshirts, their consumers won't find themselves stuck with a hip design on a shirt they'd never dream of wearing.

"The old model served us well," notes Clutch Tees director J. Hines. "But so many of our customers began requesting higher quality printing, and more stylish products. We were eager to do what we could on our end to keep everyone happy. The good news is that with more control over our apparel and manufacturing, we can serve more people looking--quite literally--to wear their humor on their sleeves."

Clutch Tees marketing approach embodies a firm commitment to social media and online marketing techniques. The company offers its customers a new way to create a conversation with a product--which is why the geeks at Clutchtees.com are always updating the site with social media tools like the add-to Digg, MySpace, Facebook feature and customer ratings. Clutch Tees has also been featured prominently on the Web 2.0 t-shirt search engine PleaseDress.me. Hines says the group wants people to have a more personal and interactive experience that allows customers to connect with the many other people all over the world who get their jokes, share their likes and dislikes, and validate their tastes.

"In a culture with so many options, it's choice that begins to define you, and when you wear one of our shirts, you're saying something to the world. We want the relationship between ClutchTees.com and our clients to be dynamic and flexible. Just like a blog post, a twitter update, or a new Facebook photo, our shirts allow you to broadcast who you are in all of your ridiculous glory," Hines says.

Clutch Tees has been adding an average of 5 new designs each week, printed on more than 10 styles of apparel. As the selection grows, so does the customer base. For more information, or to see the tees for yourself, visit http://www.clutchtees.com.

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J Hines
Clutch Tees
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