laughter is the best medicine.
Omaha, NE (Vocus) September 28, 2010
A hilarious video posted by Home Instead Senior Care on one of its websites has received more than 3.2 million views in less than a month.
The video, starring Omaha senior Mary Maxwell, age 73, offers a humorous look at aging and reminds us "laughter is the best medicine." The seven-minute-long video was filmed in April 2009 at Home Instead's annual convention in Omaha. In her "Dear Lord" prayer, Maxwell recognizes some of the perils of growing old, such as "turning your left turn signal on in the morning and leaving it on all day," the appearance of "non-life-threatening skin growths large enough to name after deceased pets and relatives," and "driving up to a curbside mailbox and ordering a burger and fries."
Home Instead Senior Care, the world's largest provider of non-medical, in-home senior care, originally posted the video on YouTube back in April, and then again on CaregiverStress.com over the summer. CaregiverStress.com is a popular public resource that contains a wealth of information to help people navigate the stress of caring for a senior loved one.
"Mary was so funny and well-received at the convention, we decided to post the video to CaregiverStress.com in order to provide a little comic relief for people during what is typically a very stressful time for them," said Jessie Brumbach, director of marketing for Home Instead. “The way the public has responded to Mary is heartwarming.”
In late August, there was an unexpected surge in viewers to CaregiverStress.com. The video has now been seen by 3.2 million people in 184 countries, including all of North America, Australia, Philippines and Israel.
Paul Hogan, chairman of Home Instead Senior Care, said, "One of our goals at Home Instead Senior Care is to actively change the face of aging. Mary Maxwell perfectly embodies this spirit and we are thrilled that her humorous look at aging has struck a positive and uplifting chord with millions of people around the world."
As a result of this video, Home Instead has seen record web traffic in the last three weeks, including surges of 50-60% in new service and business development inquiries.
Founded in 1994 in Omaha, the Home Instead Senior Care® network is the world's largest provider of non-medical in-home care services for seniors, with more than 875 independently owned and operated franchises in 14 countries and 15 markets, spanning four continents. Home Instead Senior Care local offices employ 65,000+ CAREGivers(SM) who provide more than 40 million hours of client service each year through activities including companionship, meal preparation, medication reminders, light housekeeping, errands and shopping. Home Instead Senior Care founders Paul and Lori Hogan pioneered franchising in the non-medical senior care industry and are leading advocates for senior issues in America. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.
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