Everyone working on these projects loves their coffee, so when we get placement in a movie or show, it's not just us who reaps the benefits.
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Burbank, CA (Vocus) August 11, 2009
Coffee Beanery and Feature This! are celebrating their prominent placement in a hit number-one film with "Funny People" featuring the java house not only on the big screen but in its national television ad campaign. Commercials for the film, which air nationwide on all major networks, feature a clip of the main characters meeting at Coffee Beanery, including a tight zoom on a paper cup with the company logo.
This is the second time in their 12-year collaboration that Feature This! has scored Coffee Beanery a starring role in a number-one film: 2000's "Erin Brockovich" also earned the top box office slot. Overall, Coffee Beanery has earned screen time in 40 feature films - including "Deep Impact," "Final Destination" and ''How to Lose Friends and Alienate People'' - and 75 television shows, including such small-screen standouts as "Weeds," "Entourage," "24," "Chuck" and "90210."
And Coffee Beanery's reputation doesn't end in front of the camera. "The entertainment industry is one fueled by coffee, and Coffee Beanery's premium craft-roasted blends are production crews' caffeine of choice," said Jay May, President of Feature This! "Everyone working on these projects loves their coffee, so when we get placement in a movie or show, it's not just us who reaps the benefits."
About Coffee Beanery
Coffee Beanery was founded in 1976 in Flushing, Michigan, long before other American coffee chains began specializing in gourmet coffee. Thirty years later, Coffee Beanery is still comprised of "coffee people who care," with over 100 locations nationwide and 20 international stores that operate using the same unique, time-tested family business approach, relaxed environment and commitment to quality. For more information about Coffee Beanery, visit their website at http://www.coffeebeanery.com .
About Feature This!
When Jay May founded product-placement Feature This! in 1994, he developed the motto "underpromise, overdeliver" - and he's stuck to it ever since. Feature This! has developed close relationships with all the major studios and production companies and dozens of national name-brand companies. When determining where to place products, Feature This! always makes sure to represent the best interests of the brand to ensure the highest quality and integrity of the productions engaged. For more information and to contact Jay May, visit their website at http://www.featurethis.com or call 818-972-1313.
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