Furnace MFG Launches Merch Select, Partners with American Idol Finalist Anoop "Noop-Dog" Desai

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Furnace MFG launches Merch Select, an affordable, custom solution to handle manufacturing, order processing, and merchandise distribution for independent recording artists. Anoop Desai, an American Idol season 8 finalist selected Merch Select to build and host a e-commerce merchandise store.

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“No other option gave me the flexibility that Merch Select did,” said Anoop Desai. “I was able to create MY store, branded to my music and personality, making it stand out from the crowd.

Furnace MFG launches Merch Select, an affordable, custom solution to handle manufacturing, order processing, and merchandise distribution for independent recording artists. Anoop Desai, an American Idol season 8 finalist selected Merch Select to build and host a e-commerce merchandise store.

After finishing in the Top 10 on the 8th season of American Idol, Anoop Desai decided to forgo the major music labels, opting for an indie approach. This "Do It Yourself' method is becoming more popular with independent recording artists as technology makes it easier to reach fans and distribute music.

Looking at the marketplace, Anoop wasn't finding what he needed build his merchandise online platform to sell his music, t-shirts, posters, and other apparel. He wanted a specialized approach, focused on his merchandise and his fans. He didn't want to just be a name on a list of a "big box" website or stuck trying to fit into a narrow, common template.

Anoop approached Furnace MFG based on their reputation for developing innovative solutions for independent artists and indie labels. Furnace, known for recognizing shifts in the marketplace, was already developing a fully customizable merchandise fulfillment solution. Seeing a great partnership opportunity, they fast-tracked development and were able to complete the project within just a few days. Furnace MFG launched Merch Select, a tailor made online merchandise solution, not only for Anoop Desai but other independent artists as well.

"No other option gave me the flexibility that Merch Select did," said Anoop. "I was able to create MY store, branded to my music and personality, making it stand out from the crowd. And best of all, the process was painless to get it set up and my fans will be able to find what they need without a hassle." Anoop's first single "My Name" will be released on March 23, 2010 and is now available for purchase. The full EP release is planned for early May.

Describing his approach in developing Merch Select, Eric Astor, CEO of Furnace MFG, has a clear vision. "We are combining our disc manufacturing and digital download card capabilities with merchandise manufacturing and fulfillment to become a one-stop shop for independent artists and indie labels. As a musician myself, I understand how hard it can be to find a company that puts the artist first, but that's exactly what Furnace does."

For independent artists that are looking for an affordable, custom solution to handle manufacturing, order processing, and merchandise distribution, Furnace MFG's Merch Select is now at your service.

About Furnace MFG:
In business since 1996, Furnace MFG is a recognized leader in CD and DVD duplication, replication, and vinyl record manufacturing and packaging. Leveraging their merchandise fulfillment expertise, Merch Select was launched in March, 2010.

About Anoop Desai:
A singer-songwriter, Anoop Desai reached 6th place in the 8th season of American Idol. On March 23, 2010, Anoop released his first single titled "My Name". His full EP is due out in May. Anoop has appeared on The Ellen Degeneres Show, Live With Regis and Kelly, and Access Hollywood.

Contact:
Manish Naik, COO
703-205-0007 x112
http://www.furnacemfg.com
http://www.facebook.com/furnacemfg
http://www.merchselect.com

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Manish Naik
Furnace MFG
703-205-0007 ext. 112
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