One Million Pictures Of One Million Food Bank Donations

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Edmonton's Food Bank and fusedlogic are asking people to take pictures of their donations to food banks around the world and post a picture of them making the donation to their Flickr or Facebook group. Their goal is one million pictures of one million food bank donations.

Please donate to your local food bank.

with fundraising carrying the organization well into the new year.

In an effort to increase food bank donations around the world, Edmonton's Food Bank and fusedlogic, a social media strategy company, have teamed up to get one million pictures of one million food bank donations posted on the Internet by the end of December 2009.

All one has to do to participate is to post a picture on Flickr or Facebook of them making a donation to their local food bank, no matter where they are in the world. While the goal is to have one million pictures of one million food bank donations by the end of December 2009, it's hoped that will happen much sooner.

Flickr link:

Facebook Group: fusedlogic Food Bank Challenge

"We've never used social media as a way of promoting Edmonton's Food Bank so we're really excited to be a part of this project with fusedlogic," said Marjorie Bencz, Edmonton's Food Bank Executive Director. "We hope that this campaign will bring attention to the needs of Edmonton's Food Bank, to food banks around the world and the people they serve."

Using social media is a great way to promote worthy causes and Walter Schwabe, fusedlogic chief evolution officer, thought it would be helpful to contribute his team's resources to the food bank at a time when they are busiest.

"Christmas is an important time for food banks," said Schwabe. "And having said that, their needs don't stop at Christmas and we know social media will be an effective tool for raising awareness throughout the social web community and beyond."

Bencz hopes that this social media campaign will be an effective learning tool, not only for her organization but that of rural food banks and non-profits alike.

"The Christmas season really sets the tone for the following year for Edmonton's Food Bank," said Bencz, "with fundraising carrying the organization well into the new year."

About Edmonton's Food Bank:
In operation since 1981, Edmonton's Food Bank distributes food to approximately 10,500 Edmontonians per month. Edmonton's Food Bank is affiliated with more than 160 groups around Edmonton that help to feed the hungry. The Food Bank also helps to serve more than 250,000 meals and snacks per month. A large portion of the Food Bank's clients are children, with children under 18 forming 40 per cent of the Food Bank's clientele.

About FusedLogic:
fusedlogic is one Canada's leading social media strategy and Web 2.0 strategy firms. Based in Sherwood Park, Alberta just outside of Edmonton, fusedlogic has operated since 2000. Our purpose is to educate clients on how to effectively engage the online community.


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Walter Schwabe

Marjorie Bencz CM, Executive Director
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