The Intelligence Group Unveils the 2007 Future Trends Issue of the Cassandra Report(R): Subscription-Based Lifestyle Study Offers Marketers an Overview of the Most Relevant Trends, Themes, and Attitudes for the Upcoming Year

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The Intelligence Group, a leading market research, trend analysis, and consulting firm, unveiled its 2007 Future Trends issue of the Cassandra Report(R), the definitive Gen X and Gen Y lifestyle study that highlights emerging trends, themes, and attitudes in the upcoming year and beyond. The Intelligence Group issues the Cassandra Report(R) three times a year, beginning with the Future Trends issue in January, followed by Vital Facts (released in May) and Marketing (released in September). The Future Trends issue identifies macro- and micro-trends and attitudinal shifts among consumers, as well as what's hot now and what's hot next in brands, entertainment, technology, fashion, sports, consumer products, and marketing.

It's one thing to have the pulse of today's youth. IG goes beyond -- by interpreting the application to product and marketing innovation to keep brands fresh.

For the 2007 Future Trends issue, the Intelligence Group conducted more than 1,200 qualitative and quantitative in-person and online interviews with mainstream consumers and hand-recruited trend-setters in New York, Los Angeles, Atlanta, Austin, Chicago, Detroit, Miami, Minneapolis, Salt Lake City, Seattle, and Washington D.C., among other areas. The report covers such topics as macro- and micro-trends, special reports on select events, international snapshot, lifestyle reports, and actionable ideas and strategies, and provides subscribers with inspiring ideas, facts, and statistics for present and future marketing strategies, product development, and brand positioning.

"IG has kept our Xbox brand and marketing programs ahead of the youth trend curve," said Brenda Ng, Director, Worldwide Consumer Insights Interactive Entertainment, Microsoft Corporation. "It's one thing to have the pulse of today's youth. IG goes beyond -- by interpreting the application to product and marketing innovation to keep brands fresh."

Highlights from the 2007 Future Trends issue of the Cassandra Report(R) include:

-- Future Themes: Significant, marketplace-shaping themes at the macro level, along with insights into the origins and implications of these themes. This section will get you thinking about why you need to get Wasted, provide Digital Comfort, up your Cyber Status, and be thinking about the Right IQ.

-- Future Trends: Emerging trends in communication, fashion, gaming, food and beverage, technology, transportation, and more. Future Trends include Emotional Messaging, Edible Art and SMS Style Advisors, and Zero Gravity Games.

-- Future Attitudes: Insight into what issues are important to 14-34-year-old consumers, their future hopes and dreams, and the implications these attitudes have on marketing, consumer products, entertainment, fashion, and lifestyles. For example, the future state of the environment is the #1 concern for young people...surpassing terrorism, the threat of nuclear war, or natural disaster.

Subscriptions for the Cassandra Report(R) and the Future Trends issue are now available from IG. For more information, please contact Liz Gray at

The Intelligence Group is a division of Creative Artists Agency, a talent and literary agency that represents the most creative and successful artists working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients.

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Liz Gray
Creative Artists Agency
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