NextSport to Partner with Six Flags Theme Parks to Launch In-Park
Fuzion Scooter Riding Zones
First Fuzion Scooter Riding Zone Slated For Six Flags Discovery
Kingdom In Vallejo, CA In Spring 2008
EMERYVILLE, Calif. (Business Wire EON/PRWEB ) February 17, 2008 --
NextSport, the creator and manufacturer of the popular line of Fuzion
performance scooters, announced today, that it has entered into a
multi-year partnership with Six Flags Theme Parks to create in-park
Fuzion Scooter Riding Zones with the first Fuzion Zone to be unveiled in
Spring 2008 at Six Flags Discovery Kingdom in Vallejo, California.
“As all things related to board sports
continue to gain popularity, a partnership with Six Flags is a natural
fit to create an engaging consumer experience with our young brand as we
share the same consumer audience that seeks a safe, yet exhilarating
experience,” commented Ed Dua, President of
NextSport. “The Fuzion Scooter Riding Zones
will introduce a large audience of kids all over the country to the
great new ride of the Fuzion performance scooter.”
The Fuzion Zones will provide Six Flags’ park
guests the exciting opportunity to ride a Fuzion scooter in a custom
designed and fully supervised Fuzion skate park. The Fuzion skate park
will feature basic riding zones and a variety of different ramp and jump
configurations to accommodate all levels of riders. Park guests will be
trained and supervised by Fuzion trained park staff and a team of Fuzion
riders to help facilitate a safe and fun experience for everyone.
Additionally, Fuzion Zone participants and observers alike will have the
opportunity to watch members of the national Fuzion Pro Team demonstrate
their skills during Fuzion exhibitions, followed by meet and greet
sessions and autograph signings. And, eager and aspiring Fuzion Zone
riders will be given the unique opportunity to win prizes and sign up to
be a member of Team Fuzion.
“The creation of the onsite Fuzion Zone is
another example of the powerful experiential marketing offerings
available in our parks,” said David McKillips,
Vice President of Corporate Alliances for Six Flags. “This
partnership allows Fuzion to market its product directly to our guests
and get invaluable one-on-one face time with their key customers.”
Six Flags will utilize their in-park signage programs, print and online
promotions and radio and TV advertisements to showcase the park’s
Fuzion Zones.
About NextSport Inc.
Founded in 2004, NextSport designs, develops, and manufactures
innovative action sports products. The company’s
flagship product line, the Fuzion performance scooter is sold in a wide
range of sporting good, specialty and mass retailers including Dicks
Sporting Goods, Toys R Us, Sports Authority and Target stores. NextSport
is a privately owned company based in Emeryville, CA. For more
information about NextSport Inc. and Fuzion scooters please visit www.nextsport.com.
About Six Flags
Six Flags, Inc. is the largest regional theme park company in the world
-- a national brand with regional focus. Our 21 entertainment
destinations in North America comprise theme, water and zoological
parks. Last year, nearly 30 million guests spent a combined 250 million
hours at Six Flags parks. Founded in 1961, we celebrated our 45th
anniversary in 2006. Six Flags, Inc. is a publicly traded corporation
(NYSE: SIX) headquartered in New York City. For more information, please
visit, www.sixflags.com.
See the original story at: http://eon.businesswire.com/releases/fuzion/six_flags/prweb705013.htm
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