The creation of the onsite Fuzion Zone is another example of the powerful experiential marketing offerings available in our parks
EMERYVILLE, Calif. (PRWEB) February 17, 2008
"As all things related to board sports continue to gain popularity, a partnership with Six Flags is a natural fit to create an engaging consumer experience with our young brand as we share the same consumer audience that seeks a safe, yet exhilarating experience," commented Ed Dua, President of NextSport. "The Fuzion Scooter Riding Zones will introduce a large audience of kids all over the country to the great new ride of the Fuzion performance scooter."
The Fuzion Zones will provide Six Flags' park guests the exciting opportunity to ride a Fuzion scooter in a custom designed and fully supervised Fuzion skate park. The Fuzion skate park will feature basic riding zones and a variety of different ramp and jump configurations to accommodate all levels of riders. Park guests will be trained and supervised by Fuzion trained park staff and a team of Fuzion riders to help facilitate a safe and fun experience for everyone.
Additionally, Fuzion Zone participants and observers alike will have the opportunity to watch members of the national Fuzion Pro Team demonstrate their skills during Fuzion exhibitions, followed by meet and greet sessions and autograph signings. And, eager and aspiring Fuzion Zone riders will be given the unique opportunity to win prizes and sign up to be a member of Team Fuzion.
"The creation of the onsite Fuzion Zone is another example of the powerful experiential marketing offerings available in our parks," said David McKillips, Vice President of Corporate Alliances for Six Flags. "This partnership allows Fuzion to market its product directly to our guests and get invaluable one-on-one face time with their key customers."
Six Flags will utilize their in-park signage programs, print and online promotions and radio and TV advertisements to showcase the park's Fuzion Zones.
About NextSport Inc.
Founded in 2004, NextSport designs, develops, and manufactures innovative action sports products. The company's flagship product line, the Fuzion performance scooter is sold in a wide range of sporting good, specialty and mass retailers including Dicks Sporting Goods, Toys R Us, Sports Authority and Target stores. NextSport is a privately owned company based in Emeryville, CA. For more information about NextSport Inc. and Fuzion scooters please visit http://www.nextsport.com.
About Six Flags
Six Flags, Inc. is the largest regional theme park company in the world -- a national brand with regional focus. Our 21 entertainment destinations in North America comprise theme, water and zoological parks. Last year, nearly 30 million guests spent a combined 250 million hours at Six Flags parks. Founded in 1961, we celebrated our 45th anniversary in 2006. Six Flags, Inc. is a publicly traded corporation (NYSE: SIX) headquartered in New York City. For more information, please visit, http://www.sixflags.com.