LocalHood Marketing Opens Article Directory to Subject Matter Experts

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Publishing articles is one way for an individual to begin establishing themselves as an authority in their field but there can be other benefits to publishing articles for authors. Contextual links embedded within the article can lead back to the author’s commercial content such as a company website.

image of navigation on localhood.ca home page to fyiarticles.com article directory

fyiarticles.com

For example, an author who is an expert on home inspection issues can write on a topic such as "Home Inspection Tips" and within the article, they can embed a link that leads to their website or to another article on home inspection matters

Web presence directory LocalHood.ca is opening its article directory to subject matter experts who can now publish articles on the site that can showcase their expert knowledge. The new article directory will be marketed under the trade name FYIArticles.com.

Publishing articles is one way for an individual to begin establishing themselves as an authority in their field but there can be other benefits to publishing articles for authors. Contextual links embedded within the article can lead back to the author’s commercial content such as a company website. Publishing articles that link back to a commercial offer is commonly referred to as article marketing.

Embedded links within an article that link back to another web page is also a commonly used tactic of off page search engine optimization (SEO). A problem with this tactic of SEO is the proliferation of spam and poorly crafted content that proliferates the web.

To reduce the incidence of content spam on its' site, FYIArticules.com will employ an editorial review of any submitted article. The directory is seeking content that is credible, useful and relevant. The site will be publishing new terms of service (TOS) for authors and the release of the new TOS will coincide with an upcoming site upgrade that is expected to be released sometime in early June/2012.

The site will also charge a one time submission fee to publish an article which is another measure to guard against both dubious and duplicate content. For a legitimate subject matter expert, the article directory gives the author a chance to create a digital footprint with their article that can contribute to their overall web presence. Linking to other content that the author hopes to have discovered is a means of building web equity for the author.

For example, an author who is an expert on home inspection issues can write on a topic such as Home Inspection Tips and within the article, they can embed a link that leads to their website or to another article on home inspection matters that they've published. Or a local mortgage broker in a city such as Halifax, Nova Scotia for example could publish an article on some topical issue related to mortgages.

The Halifax mortgage broker should embed a link within the article that leads back to their company website. The two key benefits of the link are that a human can follow the link to learn more about the agent’s mortgage services. The other benefit is the SEO boost that the link can provide to the page that the mortgage broker is linking to.

FYIArticles.com is currently accepting article submissions and interested authors are encouraged to send an email to fyiarticles(at)localhood(dot)ca to receive a coupon code that will allow them to take advantage of the onetime $10.00 submission fee.

About LocalHood.ca

LocalHood.ca is an emerging, local web presence business directory that has recently launched as a live beta site. LocalHood.ca presently hosts location based information for a variety of Canadian businesses in addition to local event listings and classified ads.

"LocalHood" is a LocalHood Marketing trade mark. For more information, go to LocalHood.ca. Questions can be directed to (289) 752-7335 or toll free 1-888-975-9222 email: info(at)localhood(dot)ca

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Wilf Barnes

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