Toronto, Canada (PRWEB) August 04, 2012
Canadian local business web directory LocalHood.ca has undergone a very quiet name change. On July, 30/2012 LocalHood.ca officially became FYILocal.com. The site's management has been hinting at a new name for several months.
The change of name is more than cosmetic however. Along with the new brand name, FYILocal.com has received a significant upgrade in functionality and now delivers an even more robust marketing platform for local advertisers who are committed to growing their web presence.
Some of the new features available on FYILocal.com include a click-to-call option that allows a visitor to click on an advertiser’s phone number triggering a call to the business they clicked on. This feature requires a 3rd party phone service account and is presently available in the US and Canada.
Also new is a Send SMS to Phone feature that allows a site visitor to click a button to send a SMS to a mobile phone and include the listing link, phone and address information. This feature also requires a 3rd party phone service account presently available in the US and Canada.
FYILocal.com will also feature a new deals engine tentatively called FYIDeals.com. Local advertisers featured on the primary site can create a deal of the day that can be claimed and posted though Facebook. With these upgrades, the site remains in state of beta release even though its base code team has released 3 major programming upgrades in the past 18 months.
Advertisers clearly like the new platform according to FYILocal.com's Marketing Manager Wilf Barnes. "We've said from day one that we were going to be patient rolling out an affordable web presence alternative for small, local business" said Barnes. "We've had far more of a challenge executing than we expected but we know that we're getting it right because we've added more than 250 businesses in the month of July alone". Barnes added, "those are businesses that have found us and who have added their business content to our site without any assistance from us."
With the rapid expansion of businesses joining the site, FYILocal.com has had to respond with a number of granular improvements to its category classifications. An example of one business that has recently joined the site is an AAMCO Total Car automotive repair service located in the city of Brampton, Ontario. They specialize in transmission work for domestic and import automobiles.
When the AAMCO location joined FYILocal.com the site did not have a listing category that was relevant for transmission services. In response to their advertiser, FYILocal.com subsequently added a category heading specifically for automotive transmission services. The Brampton based AAMCO dealer can now be found on the site under the primary category for Automotive and under the sub-category "Transmission Services". The car care specialist has the listing title Transmission Repair Brampton.
FYILocal.com is an emerging, local web presence business directory that has recently launched as a live beta site. FYILocal.com presently hosts location based information for a variety of businesses categories in addition to local event listings and classified ads.
“FYILocal " is a LocalHood Marketing trade mark. For more information, go to FYILocal.com. Questions can be directed to (289) 752-7335 or toll free 1-888-975-9222 email: info (at) localhood (dot) ca