Creativity in design and a clear understanding of the entrants’ local markets characterized this year’s entries
Atlanta, GA (Vocus) June 30, 2010
The National Association of Home Builders (NAHB) recognized Gables Residential among the top trend-setters in the multifamily housing industry, as part of its annual Pillars of the Industry Awards program promoting excellence in apartment design, development, management and marketing.
This year’s finalists were announced during a teleconference and will be showcased virtually with NAHB Multifamily’s new venue for the Pillars Awards – the Internet. Gables Residential and other innovative multifamily communities will be highlighted at http://www.nahb.org/pillarsawards. The winner for each award will be selected during an online presentation to be held in October.
“Creativity in design and a clear understanding of the entrants’ local markets characterized this year’s entries,” said Charles R. Brindell, Jr., President and CEO of Trammel Crow Residential, and chair of NAHB’s Multifamily Leadership Board. “The results are outstanding apartments and condos that their residents will take pride in for years to come.”
Finalists were selected for superior achievement in 27 categories, including Best Overall Leasing Campaign and Best Brochure. Gables Takoma Park in Washington, D.C. was selected as a finalist for Best Overall Leasing Campaign for its focus on sustainability. Your Shade of Green was trademarked and established as the main tagline of the Gables Takoma Park marketing campaign. Supporting marketing materials noted the high standards of the project, promoted a green approach and detailed the distinctive lifestyle of the community. The attractive and eye-catching contemporary campaign design conveyed a strong message about Gables focus towards green development and the benefits and unique qualities of living in a green community. In addition, Gables discovered new eco-friendly materials and products that they were are able to adapt to their other marketing programs, helping fulfill their commitment to implementing green initiatives. Robinson Creative in Dallas, Texas is the agency of record for the Urban Green campaign. Gables 5th Street Commons is a finalist for Best Brochure. The More Living brochure has a unique shape and format that captures the eye but allows for multiple functions – from office marketing collateral to special event materials to an informational mailer. The simple and contemporary use of the design space is an authentic representation of the modern aesthetics of the Gables 5th Street Commons building and residences. The mixed-use design of the community is conveyed through compelling imagery directed at its target audience of young, trendsetting working professionals. The Reynolds Group of Atlanta, Georgia is the agency of record. Both campaigns are certified by the Forest Stewardship Council (FSC), used soy ink and recyclable contents in printing.
“We are very proud of being honored as a finalist for both awards.” said Lynette Hegeman, Vice President of Marketing at Gables Residential. “The Gables team and our creative partners worked diligently to develop creative that is innovative, eco-friendly and appealing. Most important is the positive response we have received from prospects using the collateral as a tool in selecting their apartment home.”
For more information regarding Gables Residential or their marketing efforts please visit http://www.gables.com (Gables Residential)
Gables Residential is a privately held REIT owned by a closed-end fund managed by a joint venture between ING Clarion and Lehman Brothers. With a mission of Taking Care of the Way People Live, Gables Residential has received national recognition for excellence in the management, development, acquisition and construction of luxury multi-family communities in high job growth markets. Gables Residential owns, develops and manages multi-family communities and mixed-use developments in Atlanta, Austin, Dallas, Houston, South Florida, Southern California, and metropolitan Washington, D.C. Additionally, it has third-party management operations in the Chicago, New York, Boston, Phoenix, Central and North Florida, and Washington State markets. Gables Residential enjoys a healthy portfolio with approximately 38,000 apartment homes under management, including a corporate-owned portfolio of 57 communities comprising approximately 14,500 apartment homes. An additional 6 communities are under construction/lease-up, comprising approximately 1,400 apartment homes. Gables also has the ability to develop another 4,000 apartment homes through its shadow pipeline of undeveloped land owned. For more information please visit http://www.gables.com
The National Association of Home Builders is a Washington-based trade association representing more than 175,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, house financing, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB’s builder members will construct about 80 percent of the new housing units projected for 2010.